BOSTON, March 7 — DraftKings Inc. (NASDAQ: DKNG) (“DraftKings” or the “Company”) and ESPN today unveiled details at the MIT Sloan Sports Analytics Conference for account linking between DraftKings’ No. 1-rated Sportsbook and ESPN. Customers will be able to unlock a more personalized and streamlined experience by linking their accounts, along with access to exclusive features such as the new “Bet Your Bracket” offering. Account linking is launching ahead of the March Madness men’s and women’s tournaments, which most recently drew its highest viewership in over 30 years. Fans who link their accounts will receive one free month of ESPN Unlimited.
Once live, DraftKings customers can open their Sportsbook app and navigate to the Bet Your Bracket tab to link their ESPN account. After linking, fans who created a bracket in ESPN’s No. 1 college basketball bracket game, ESPN Tournament Challenge, will automatically gain access to a personalized betting experience. Features include wagers aligned with their bracket picks, along with tailored suggestions and additional ways to engage throughout the tournament.
“DraftKings and ESPN share a deep passion for sports and a commitment to enhancing how fans engage with the moments that matter most—especially during the pinnacle of the college basketball season,” said Stephanie Sherman, Chief Marketing Officer of DraftKings. “As we work toward bringing the full DraftKings sports experience together nationwide through our upcoming Super App, DraftKings Sports & Casino, integrating account linking with ESPN is a natural step in creating a more seamless, connected platform for fans.”
“Account linking creates a level of personalization that no one else in the market can match,” said Mike Morrison, Vice President of ESPN Betting & Fantasy. “The Bet Your Bracket feature during March Madness is just the start. Soon fans will be able to seamlessly track upcoming, live and settled bets within the ESPN app and on ESPN.com, and receive bets and timely promotions based on their favorite sports, teams, players, and fantasy rosters.”
The ESPN and DraftKings account linking reflects a strategic collaboration that goes beyond a traditional marketing arrangement, redefining how fans engage with sports. This forward-thinking approach is emblematic of DraftKings’ broader vision, including initiatives like DraftKings Predictions, which expands interactive opportunities for fans in states such as California, Florida, and Texas to participate in marquee sports events like March Madness.
Together, DraftKings and ESPN will continue to collaborate to advance a shared commitment to responsible gaming. Customers can visit rg.draftkings.com for tools and resources.
Additional details will be shared closer to launch. To get ready for the excitement of March Madness and experience these exclusive upcoming features, eligible customers can download the DraftKings Sportsbook app and the ESPN app.
