Chennai, Mar 06: Chennai’s real estate sector marked a significant digital milestone as DRA Homes launched the city’s first multi-lingual Virtual Sales AI Assistant at the recently concluded CREDAI Chennai Fairpro exhibition.The innovation signals a decisive move towards technology-led sales transformation, positioning the company at the forefront of AI-driven customer engagement in the city.
Designed to function as a digital sales assistant, the AI-powered tool enables prospective buyers to instantly access comprehensive project information, pricing details, configuration options and amenity specifications. It also facilitates site visit scheduling, helping buyers explore properties with greater convenience and clarity. At Fairpro, the assistant saw enthusiastic participation from visitors, many of whom appreciated the speed, ease and transparency it brought to the property exploration process.
Commenting on the launch, Mr. Ranjeeth Rathod, Managing Director – DRA Homes, said, “Innovation in real estate is no longer optional – it is imperative. The launch of Chennai’s first Multi-lingual Virtual Sales AI Assistant reflects our commitment to building a future-ready organization that leverages technology to enhance customer experience and operational efficiency. We believe AI will play a transformative role in redefining how homes are marketed, explored and purchased, and this is a significant step in that direction.”
Following its successful debut, the Virtual Sales AI Assistant will now be integrated in a few malls and airports, ensuring a consistent, intelligent and responsive engagement model across multiple customer touchpoints.
Adding to this,Mr. Manoj Vasudevan, Head- Sales, Marketing & CRM, DRA Homes, said, “Today’s homebuyer expects speed, transparency and personalized engagement at every stage of the buying journey. With this AI-powered assistant, we are able to provide instant, accurate information while meaningfully enhancing the customer experience. Our focus is on combining human expertise with intelligent automation, enabling our teams to deliver deeper advisory support while the technology streamlines information access.”
As digital adoption accelerates across sectors, the introduction of this Virtual Sales AI Assistant marks a pivotal shift for Chennai’s real estate ecosystem – setting a new benchmark for innovation, responsiveness and customer-centricity in property sales.