Delhi, India Mar 24: DOMS Industries Limited recently curated a three-day art workshop at KidZania Delhi from March 21 to 23, bringing together young participants for a series of hands-on creative sessions designed to encourage self-expression through art. The initiative reflects the brand’s continued focus on creating interactive, experience-led platforms that engage children beyond traditional classroom settings.
The three-day workshop was structured to offer a mix of creative exploration and thematic learning.
On Day 1, the focus was on doodle art, where children were encouraged to experiment with free-form expression using lines, shapes and patterns. The session allowed participants to approach art without rules, resulting in highly individual and imaginative outputs.
Day 2 coincided with World Water Day, introducing a thematic layer to the activities. Children created water-inspired characters and designed cards reflecting simple ideas around conservation. The session combined creativity with awareness, and also saw participation from parents, making it a shared experience rather than a child-only activity.
On Day 3, the workshop shifted to a best out of waste format, where participants worked with everyday materials to create functional and decorative pieces. The session also provided an opportunity to interact with newly introduced acrylic markers, allowing children to explore different formats and finishes in their creations.
The response across all three days was overwhelming, with KidZania Delhi buzzing with energy, color, and creativity. The workshops not only nurtured artistic expression but also created memorable moments for families to bond and explore together.
Speaking about the initiative, Saumitra Prasad, Chief Marketing Officer, said, “At DOMS, we see art as more than an activity; it is a way for children to explore ideas, build confidence and express individuality. Platforms like KidZania allow us to create immersive environments where creativity becomes a lived experience rather than just a concept. These interactions help us connect more meaningfully with young consumers and their families.”
With such enthusiastic participation and a perfect blend of fun and learning, the DOMS art workshop at KidZania Delhi truly stood as a celebration of creativity, imagination, and community. The initiative reflects a broader shift towards experiential engagement in the category, where brands are increasingly investing in interactive formats to build deeper and more meaningful connections with consumers.
