Mar 27: D‘Decor Home Fabrics continues its expansion journey across India, by launching a new showroom in Kolhapur today. This milestone highlights the brand’s strong growth trajectory and retail scaling capabilities by reflecting its growing resonance with consumers seeking premium home décor solutions, while reinforcing its commitment to design excellence, innovation, and elevated living experiences.
In a short span, the brand has redefined the home decor retail sector by offering an immersive shopping experience that features exquisite curtain and upholstery fabrics, bedding and wallpaper of D‘Decor along with the advanced, high-performance solutions of FabriCare by D‘Decor – from easy clean curtain and upholstery fabrics to rugs, blinds, and more.
The new store in Kolhapur is envisioned as a signature home décor destination. It showcases an extensive library of meticulously crafted designs, textures, and patterns across curtains, upholstery, bed linen, and wallpapers. The space features thoughtfully curated experience zones where customers can interact with the fabrics, visualizing their dream homes through the brand’s design-first philosophy.
The showroom also highlights D’Decor’s Fit-To-Perfection – a made-to-measure service for custom, factory-finished curtains, the Style Expert Service – for a professional design curation, automated blinds, unique kids’ bedding, and more to suit modern lifestyles.
With this launch, D‘Decor further solidifies its presence across key metros and Tier-II cities, joining an expansive national network that includes 250+ Cities.
Speaking on the occasion, Simone Arora, Creative Director, D‘Decor Home Fabrics, said: “As we continue our retail expansion journey, the Kolhapur launch is a proud milestone for us. At D’Decor Home Fabrics, we believe every home is a canvas for self-expression, and this expansion allows us to bring global trends and design closer to our consumers. This moment reflects our long-term vision of building a nationally admired home lifestyle brand. Our growth is rooted in a legacy of innovation, design leadership, and trust. For decades, we have stood for reliability, aesthetic excellence, and value creation—principles that continue to guide our retail journey as we shape the future of Indian homes.”
Mr. Manish Dhaka, VP – Head India Sales, D‘Decor Home Fabrics, added, “As we scale our presence across India, the launch of the FabriCare & D’Decor Exclusive Showroom in Kolhapur reflects both our growth momentum and the strong trust we’ve built with our customers. We remain focused on delivering design-led, experience-first home solutions that blend innovation, quality, and functionality. Kolhapur represents a key strategic market for us, with its growing demand for premium home décor, making it an important focus area in our expansion journey. This milestone further strengthens our commitment to setting new benchmarks in the home décor space and accelerating our journey as category leader.”
D‘Decor Home Fabrics continues to lead the category by blending refined aesthetics with experiential retail, ensuring that every touchpoint – from the fabric feel to the final installation -embodies the brand’s legacy of trust and innovation.
