Toronto, Jan 15 — Cizzle Brands Corporation (Cboe Canada: CZZL) (the “Company” or “Cizzle”) is pleased to announce that it has entered into an agreement (the “Agreement”) with USA Lacrosse, the governing body for the sport of lacrosse in the United States, to make CWENCH Hydration the exclusive Official Sports Drink of USA Lacrosse and the U.S. National teams.
Under the terms of the Agreement, USA Lacrosse will also recognize HappiEats Sport Pasta as the exclusive official fortified pasta of the organization.
The agreement with USA Lacrosse marks another milestone in Cizzle’s expansion across high-growth, performance-driven sports communities in the U.S. market. In April 2025, CWENCH Hydration became the Official Hydration Partner of USA Hockey and in May 2025 the Company announced that CWENCH Hydration is the Official Hydration Partner of Massachusetts Hockey, Minnesota Hockey and Michigan Amateur Hockey Association.
The Agreement provides Cizzle with integrated access across USA Lacrosse’s ecosystem — including national team programs, youth development initiatives, grassroots events, digital platforms, and member communities — while supporting athletes with hydration designed for high-intensity training and competition.
“From a business standpoint, this partnership puts CWENCH at the center of one of the most passionate, family-driven, and performance-oriented sports communities in North America,” said John Celenza, Founder and Chief Executive Officer of Cizzle Brands. “But this isn’t just about visibility — it’s about being present at practices, tournaments, and development programs where lifelong brand relationships are formed. USA Lacrosse has built an incredible platform to grow the game the right way, and we’re excited to be part of that growth.”
Will Blake, VP, Corporate Partnerships for USA Lacrosse added: “This partnership with CWENCH represents where we believe sports partnerships are headed — less about logos, more about impact. By integrating CWENCH across our National Teams, youth events, content platforms, and member ecosystem, we’re delivering real value to athletes, coaches, and families while helping CWENCH grow alongside the sport. It’s a modern, performance-driven collaboration that aligns perfectly with how we’re evolving the USA Lacrosse commercial model.”
The Agreement also supports CWENCH’s broader U.S. growth strategy by strengthening brand credibility with coaches and organizations, expanding direct-to-consumer and team-based sales channels, and reinforcing CWENCH’s positioning as a hydration solution for serious athletes at every level of play.
The partnership officially commenced January 1, 2026, with collaborative marketing, event activations, and product integration rolling out throughout the year.