New Delhi, Mar 18: Canon Inc. proudly marks the 30th anniversary of its iconic PowerShot digital compact camera lineup, first introduced in July 1996 with the launch of the PowerShot 600. To commemorate this milestone, Canon will release a limited-edition PowerShot G7 X Mark III featuring a special-color finish and the 30th-anniversary logo.
Since its inception, the PowerShot lineup has evolved to meet the diverse needs of photography enthusiasts worldwide—from beginners to advanced users. By December 2025, total production of Canon’s compact digital cameras, including the IXUS series, exceeded 200 million units globally.
The PowerShot series today includes three distinct lines tailored to different lifestyles:
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G Series: Compact bodies delivering exceptional image quality and rich features.
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V Series: Designed for effortless advanced video shooting.
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SX Series: Offering powerful zoom capabilities for capturing distant subjects.
PowerShot G7 X Mark III 30th Anniversary Commemorative Edition
First launched in August 2019, the PowerShot G7 X Mark III combines a 1.0-inch stacked CMOS sensor with 20.1 megapixels, optics with a bright maximum aperture, and a 4.2x zoom lens, along with vlogging-centric Video Blog recording mode for seamless video creation.
The 30th Anniversary Commemorative Edition elevates this model into a collector’s piece, featuring:
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Exclusive graphite finish
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Knurled control ring
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Distinguished 30th anniversary logo
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Special commemorative packaging and collector’s edition wrist strap, both branded with the 30th anniversary logo
“Thirty years of innovation and excellence are captured in one extraordinary camera,” said [Canon spokesperson]. “This limited-edition model is not just a camera—it is history in your hands, celebrating three decades of Canon’s contribution to photo and video culture.”
Inaugural Models Across PowerShot Series
| Series | Product Name | Release Date |
|---|---|---|
| PowerShot | PowerShot 600 | July 1996 |
| PowerShot A | PowerShot A5 | April 1998 |
| PowerShot Pro | PowerShot Pro70 | November 1998 |
| PowerShot S | PowerShot S10 | October 1999 |
| PowerShot G | PowerShot G1 | October 2000 |
| PowerShot TX | PowerShot TX1 | March 2007 |
| PowerShot SX | PowerShot SX100 IS | October 2007 |
| PowerShot E | PowerShot E1 | September 2008 |
| PowerShot D | PowerShot D10 | May 2009 |
| PowerShot N | PowerShot N | April 2013 |
| PowerShot V | PowerShot V10 | June 2023 |
Canon continues to innovate the PowerShot series, ensuring advanced technologies and expressive capabilities meet the evolving needs of users worldwide, fostering growth in photo and video culture.
