By Shiva Bhavani, Founder & CEO, Wing Communications.
“In today’s economy, reputation is not ‘soft’—it directly impacts funding, sales cycles, partnerships, and hiring. This Budget is an opportunity to strengthen India’s communications ecosystem by supporting MSME brand-building, digital trust infrastructure, and the broader media and creator economy that shapes public understanding of businesses and innovation. We hope to see stronger incentives for MSMEs and startups to adopt structured communication—whether through compliance-friendly marketing spends, support for skilling in communications, or digital-first frameworks that strengthen transparency and consumer trust. From a business standpoint, brands need predictable policy signals; from a communications standpoint, they need clarity, stability, and credibility in how information is distributed and consumed. If India wants global-facing companies, it must also enable global-facing storytelling—backed by governance, responsible disclosure, and skill development. A Budget that strengthens MSME enablement, digital confidence, and skill-led employment will help brands scale responsibly—and help India’s growth narrative travel further, faster, and with greater credibility.”