Mar 11: Boba Bhai a omnichannel bubble tea and Korean street food brand, has announced a new funding round led by existing investors 8i Ventures, Titan Capital Winners Fund, and Global Growth Capital, with participation from new investors including BIG Capital and several prominent angel investors.
The latest funding round reflects the strong momentum the company has built over the past year. The capital will be used to accelerate store expansion across Tier-1 cities and support entry into select Tier-2 markets, while also strengthening leadership and on-ground teams. Additionally, the company plans to deepen its Korean-inspired food, beverage, and packaged snacking categories across its omnichannel network and launch new products tailored for quick-commerce platforms.
Founded by Dhruv Kohli, Boba Bhai has quickly emerged as one of India’s fastest-growing new-age consumer brands. In just two years, the company has achieved rapid growth and is now targeting a major milestone in annual recurring revenue in the near future. The brand attributes its strong momentum to rising consumer demand for global street flavours and its ability to build deep loyalty among young Indian consumers.
Looking ahead, the company is working toward a long-term vision of building a nationwide presence with hundreds of outlets across India over the next five years.
Commenting on the development, Dhruv Kohli, Founder of Boba Bhai, said:
“Over the last two years, we have focused on building systems that allow us to scale with consistency—from product quality and supply-chain discipline to store-level execution. This capital will help us deepen our presence in Tier-1 cities while expanding into Tier-2 markets in a structured way. From what we have seen on the ground, young consumers are increasingly seeking bold, global flavours, but they stay loyal only when the experience delivers every time. Korean street food fits naturally into this shift, and we see strong headroom to build this category at scale in India.”
Investors also expressed strong confidence in the brand’s growth trajectory.
Vishwanath V, said:
“Boba Bhai has demonstrated incredible growth and a repeatable playbook that has made it the leading bubble tea brand in the country. The team’s operational expertise and benchmark-beating metrics made it an easy decision for us to continue supporting the company.”
Shiv Kapoor added:
“We continue to be impressed with the strong execution at Boba Bhai across product quality, customer loyalty, and growing scale. The company has planned a strong lineup of new menu items inspired by global flavours, and we look forward to seeing them reach Indian consumers.”
Harsh Patel said:
“The Boba Bhai team has built a market leader across both QSR and FMCG segments in a short span of time. Their ability to combine strong ideas with disciplined execution has been remarkable, and we are excited to see the brand expand into new categories and verticals.”
Driven by the rising popularity of global flavours, the growing influence of Korean pop culture, and increasing openness to modern street-food formats beyond metro cities, Boba Bhai’s omnichannel model—spanning retail outlets, food delivery platforms, and quick-commerce partnerships—continues to drive strong consumer engagement and repeat demand.
As the brand scales its footprint and product portfolio, Boba Bhai aims to play a leading role in shaping the next phase of category-led growth in India’s QSR ecosystem.
