Kolkata, Apr 12: Following the previous rollout, Reliance Retail’s premium fashion and lifestyle brand AZORTE, is ready to set foot in Kolkata. This all-new destination will introduce AZORTE’s first-ever standalone high-street store in India and continue to define and position fashion retail through technology, inclusivity and contemporary styles.
Spanning an impressive two-storey retail space with over a total of 10,000 sq. ft. structural expanse, this new destination is situated at Elgin Road in Kolkata and will encompass an extensive curation of women’s wear, men’s wear, kids ‘ wear, and accessories. With reimagined classics, defined by superior quality, the collection highlights sustainable and upgraded choices to repurpose and elevate each look. Each silhouette is crafted to accentuate one’s timeless look and exceptional quality, keeping in mind a conscious future.
Continuing to remain as India’s only neostore for fashion, designed to blend global trends, AZORTE encourages distinctiveness through self-expression with its welcoming environment. The Kolkata store features state-of-the-art interior and technology, including:
-
RFID & QR Code Technology: Ensuring efficient inventory management and that the right product and size are always available
-
Smart Trial Rooms: Offering contextual product recommendations and a superlative fitting experience
-
Self Check-Out Counters: For a seamless, time-efficient end to every shopping journey
With the launch of its Kolkata store, AZORTE will now operate across 42 stores pan India, hence continuing its mission to deliver engaging, cutting-edge, highly functional and fashionable retail experiences across.
Celebrating the significance of this milestone, Nitin Sehgal, CEO, AZORTE at Reliance Retail, commented, “India’s premier retail destination, Kolkata, has been a part of AZORTE’s expansion and growth strategy since its inception. With a high concentration of robust individuals, this city promises a platform to expand and foray into its balanced yet modernising culture, deep-rooted with tradition. We are excited to bring our extensive curation to buyers receptive to new offerings and willing to make a mark with their fashion statement.”
Store Address: AZORTE, Reliance Retail Limited, GF, 1st & 2nd Floor, Elgin Rd, PO Lala Lajpat Rai Sarani, Sreepally, Bhowanipore, Kolkata, West Bengal 700020
Timings: 10 am – 10 pm
