10th October 2024: Axell Watch, an Indian luxury brand, announces the launch of its debut collection, just in time for the festive season. This exquisite collection features three meticulously crafted timepieces that reflect precision, bold design, and modern craftsmanship, offering the finest luxury without breaking the bank. Axell aims to redefine what it means to own a premium timepiece, positioning itself as a homegrown brand in a space dominated by global players.
Each watch in the collection is a statement piece, combining India’s rich tradition of craftsmanship with contemporary design elements. From the use of 316L surgical steel, Japanese-made movements, and sapphire crystal—Axell delivers the highest quality materials at affordable prices. As one of the very few Indian watch brands, Axell also celebrates Indian achievements with its upcoming limited edition collections, such as the Tejas Series, which pays tribute to India’s first indigenous fighter jet.
Axell’s watches are more than just timepieces; they are symbols of style, individuality, and quiet power. The brand offers a luxury watch experience for the modern, ambitious generation, blending bold yet understated designs with precise functionality. With sustainability in mind, Axell also uses eco-friendly packaging made from recycled materials and builds its watches to last, promoting longevity and reducing waste.
The collection is available on the Axell website, offering consumers the convenience of exploring and purchasing these luxury timepieces online.
Key Collections Featured:
Chroma Block Collection:
Designed for those who dare to stand out, the Chroma Block watches feature vibrant colors and precision-engineered movements. Encased in 316L surgical-grade stainless steel with scratch-resistant sapphire crystal, these bold timepieces make a statement.
Vanguard Collection:
Perfect for the modern leader, the Vanguard Collection offers versatility with genuine leather or silicone straps. Powered by Seiko’s reliable Japanese-made PC21 quartz movements, these watches combine luxury and everyday functionality.
Pitstop Collection:
The flagship of Axell, the Pitstop Collection, is inspired by the adrenaline-fueled world of motorsports. It features India’s first racing chronograph powered by the Seiko Mecaquartz VK63 movement, a hybrid of quartz precision and mechanical chronograph function.
“This launch marks a significant milestone for Axell and for Indian watchmaking,” said Yash Khullar, Founder of Axell Watch. “In a market traditionally dominated by foreign players, Axell stands as a bold, homegrown brand offering precision-engineered timepieces at accessible prices. We’ve built this brand with passion, craftsmanship, and innovation, all while celebrating key Indian stories.”
Axell’s bootstrapped journey reflects its deep commitment to independence and quality. Every detail, from design to production, has been carefully controlled to ensure that Axell’s timepieces remain true to the brand’s values of craftsmanship and authenticity. This self-reliant approach allows the brand to innovate and maintain transparency in both pricing and production.
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