ASTH®: India’s First Professional Repatriation and Funeral Service in 30 Cities

Mumbai, August 13, 2024: ASTH® is India’s first professional repatriation, funeral, and last rite service that provides crucial support to families during their most challenging times. Recognizing the profound emotional challenges of loss, ASTH® offers end-to-end cremation services that aim to ease the burden on grieving families.

ASTH® provides comprehensive services from the place of passing to the ceremonial grounds, maintaining utmost sensitivity throughout. The dedicated on-ground support team takes full responsibility for all arrangements, allowing families to focus on honoring their loved ones. The service is currently offered in 30 cities including Bangalore, Hyderabad, Delhi NCR, and Varanasi, and it is intended to extend to more locations in the future. It aims to assist those who may be far from their native places, wish to perform last rites at holy sites, or need support in arranging services during this difficult period.

Mr. Prabhdeep Singh, CEO & Founder of RED. Health shared, “ASTH® was born from the heart-wrenching experiences of families separated during times of loss in COVID-19 pandemic. We’ve since stood by hundreds of grieving families, bridging the gap, especially for those who are far away from home. At RED. Health, our mission is simple – to be there, day or night, easing the burden when families need it most. ASTH® is the extension of our promise of speed, reliability, and empathy to ensure that no one faces the pain of loss alone.”

ASTH® provides various options aligned with different traditions and preferences, respecting diverse cultural and religious needs. Acknowledging the importance of performing final rites at sacred locations, the service supports asthi-visarjan at holy places such as Varanasi, Gaya, and Triveni.

ASTH®’s team of experienced professionals includes pandits from various linguistic and religious backgrounds (such as Hindi, Tamil, Telugu, Kannada, etc.) to perform last rites according to family traditions. This includes providing antim sanskar samagri, like the arthi, cloth coverings, flowers, earthen pots, and other essential pooja items.

The daily mortality rate in India is 27,000, however, a large majority are deprived of a proper farewell. This topped up with a lack of professional arrangements makes this heart-wrenching time further difficult. ASTH® ensures round-the-clock on-site assistance to bereaved families, helping them locate the nearest cremation ground using tech for timely arrangements. ASTH® addresses common concerns such as overcharging and hidden costs that often burden families in their state of grief and helplessness. By providing transparent pricing and comprehensive services, ASTH® eliminates unexpected expenses and protects vulnerable families. Available 24/7, ASTH® strives to provide solace and assistance with utmost care and empathy, easing the burden on families during their time of grief.