Amity Solutions and Parent Amity Corp Raise USDollar60 Million to Transform Legacy Software Products with Generative AI

BANGKOK, July 17, 2024  — Amity Solutions (ASOL), a leading software and AI business from Thailand, together with its parent company, Amity Corporation,  announced the completion of a US$60 million Series C financing round. This funding will support the company’s mission to transform customer engagement software products into Generative AI (GenAI) centric applications that are able to create significantly more value and utility for enterprises.

The funds will primarily be allocated to GenAI research and development, as well as the company’s M&A strategy to further acquire SaaS (software as a service) companies with the highest potential for GenAI integration, transforming their offerings into use-case focused GenAI products.

Korawad Chearavanont, Executive Chairman and Founder of ASOL said, “ASOL is focused on the untapped value that GenAI applications can deliver for the end-user business segment. We see a significant market gap in applying and integrating GenAI with tried and tested SaaS and software products. Most resources these days are dedicated to progressing large language models which form the basis for Generative AI. The market for developing high value use cases with existing SaaS software is underserved and we see immense potential there. Our AI labs will lead the efforts through developing our own products, acquired products, and partnered products.”

Since early 2023, ASOL’s Al Labs has seen good success in enhancing end customer-facing software with GenAI. One notable example is Amity Bots Plus, an enterprise platform whose chatbot mimics human conversations through GenAI learnings, resulting in better customer service delivery and profitability. Within a year of its launch, its GenAI version not only saw an 8-fold growth in annual recurring revenue but also now accounts for 27% of the product line’s ARR. The product has been adopted by some of Thailand’s largest state enterprises, leading retailers, and financial services firms.

Keng Teik Koay, Group CEO at ASOL, shared his vision: “With this funding, we are ready to accelerate our growth strategy by pursuing acquisitions and investments in SaaS companies that align with our vision. Our goal is to build a powerful ecosystem of GenAl-centric applications that address real business needs across various industries. In particular, we see great potential for offerings that enhance communication, productivity, and customer satisfaction. It is an exciting time for ASOL, and we are poised to make the most of opportunities that lie ahead in the Al space.”