HOUSTON, March 24 — Houston-based Americana Partners, an independent wealth management firm with over $12.1* billion in client assets, today announced the acquisition of NRT Consulting, a bespoke and full-service financial consulting and accounting firm.
This marks Americana’s third acquisition, preceded by its March 2025 deal with Beverly Hills firm Boulevard Family Wealth and its October 2025 deal with Nashville firm Goodpasture Gray. These milestones underscore the firm’s expanding national presence and growing service platform. With this transaction, Americana can now offer sophisticated financial accounting services for clients’ existing operating businesses and personal holdings, designed to provide insight into revenues, income, net profits, bill pay and cash flow forecasting. This new service line will assist clients with creating a full and organized financial picture.
“We are thrilled to have the team at NRT join us,” said Ron Thacker, President of Americana Partners. “This acquisition reinforces Americana Partners’ commitment to building a leading family office services platform. It enhances our ability to deliver integrated financial solutions while remaining deeply aligned with the long-term goals of families and their businesses.”
Founded in 2018 by Chris Ginsbach, Leah Primera and Katie Rossman, NRT Consulting enables its clients to focus on their core competencies. From family offices and large oil and gas producers to real estate funds and new startups across various industries, NRT Consulting has built a team dedicated to putting their clients’ needs first.
“Merging NRT with Americana is a very natural fit and gives us another service offering for our existing clients,” said Chris Ginsbach, President of NRT Consulting. “It allows us to grow with intention: finding the right client that understands the need for accurate and timely financials. We thrive on helping people meet their goals by helping them do what they do best with the company or their family wealth.”
Following the acquisition, NRT Consulting’s capabilities will be integrated into the Americana Partners Family Office Services suite and offered as a distinct service line. Accounting and consulting services may be engaged independently of the firm’s investment advisory services, allowing clients to elect the services that align with their individual needs and objectives.
“Bringing NRT’s capabilities in-house allows us to provide an even more seamless experience for our clients,” added Jason Fertitta, CEO of Americana Partners. “Our goal has always been to simplify complexity for families and business owners. By integrating accounting and consulting services directly into our platform, we’re deepening that commitment and strengthening the long-term value we deliver.”
