Mumbai, India Mar 27: Amazon MX Player, India’s leading free, premium, ad-supported video streaming service, will today premiere the first episode of its fitness show Famously Fit, an all-new weekly fitness-led unscripted show. Hosted by Sophie Choudry, the six-episode series blends fitness, celebrity appeal, and candid conversations in a high-energy format, offering audiences an inside look at the routines and stories behind some of India’s most recognisable faces.
Each episode features an A-list celebrity in a high-energy workout setting. The series launches with Kriti Sanon, one of the most sought-after actresses in the country today, followed by fitness icon Malaika Arora and fan favourite Sonam Bajwa. The lineup also includes Ghazal Alagh (Co-Founder, Honasa Consumer Ltd), with more prominent names set to be announced soon. From yoga and strength training to functional fitness, the series offers close access to their fitness regimes, personal discipline, and evolving wellness philosophies. Along the way, Famously Fit captures candid insights, addresses common fitness misconceptions, and reveals relatable moments, from indulgences to shortcuts, making the content both engaging and widely relatable.
Gulshan Verma, Director, Amazon Ads, added, “Famously Fit is designed to bring audiences closer to the real side of fitness, where celebrity routines meet everyday discipline. By keeping the setting authentic and the moments unscripted, the show creates a more relatable and engaging viewing experience. At the same time, it offers brands a natural way to be part of the story, within content that audiences genuinely connect with on Amazon MX Player.
Mittal Patel, AVP Ecommerce & Qcom from Oziva said, “At Oziva, we believe wellness is deeply personal and goes beyond just physical fitness. Famously Fit brings this belief to life by showcasing authentic, unfiltered fitness journeys of well-known personalities. With the show starting to stream free on Amazon MX Player, this association allows us to meaningfully connect with a wide audience and encourage a more holistic approach to health and nutrition.”
Famously Fit is produced by Amazon MX Player, with production executed by Tamgha Entertainment, and brought to life in partnership with sponsors Oziva, Ather, American Pistachio, and Envy. The show will stream its first episode today, exclusively for free on Amazon MX Player, with episodes dropping weekly, available across mobile devices, Connected TVs, Amazon’s shopping app, Prime Video, Fire TV, Jio TV and Airtel Xstream.
