MILWAUKEE, March 7 — Aera, the premium full-home scenting system from parent company, Prolitec, today announced the launch of The Clarity Collection. Known for its extensive scent offerings designed by world-class perfumers and a patented fragrance delivery system, the brand is now entering the functional wellness space with a 3-piece collection scientifically validated to boost cognitive performance.
The Clarity Collection offers three unique fragrances developed using FocusMax™ technology, an AI-powered platform built on decades of research that identifies optimal formulations that help optimize cognitive performance. Where traditional aromatherapy relies on anecdotal claims, Aera uses FocusMax™ technology to replace guesswork with data. By analyzing 40,000 fragrances and cognitive-response evidence from more than 1 million consumer interviews globally, the technology helps to guide the design process using AI defined rules and creating fragrances optimized for cognitive performance that deliver both functional results and elevated sensory experiences.
In a world where modern homes have become multifunctional spaces that demand constant task-switching and mental flexibility, Aera offers a solution with the first rigorous application of cognitive science to home fragrance design. Undergoing cognitive science testing using standardized attention and mental performance tasks, The Clarity Collection demonstrated faster response times when compared to both no-odor and control fragrance conditions, as well as significant improvements in attention performance.
“Expanding into functional fragrance was a natural next step for Aera, especially as today’s consumers raise growing concerns about cognitive overload at home,” says Sandra Barvaux, VP of Fragrance at Aera. “Backed by real testing, not baseless marketing claims, we offer a simple, elevated solution that is safe for kids, pets, and the planet.”
Now, for the first time, scientifically validated functional benefits are paired with sophisticated fragrance compositions, proving that performance doesn’t require compromise. The Clarity Collection features three nature-inspired fragrances, sharing a luminous, warm, and comforting character. Gentle background scents that are designed to elevate any environment without imposing are rooted in three different olfactive families — woody, watery, and floral — each fragrance delivering the same cognitive benefits.
The Clarity Collection:
- Golden Woods: A woody, aromatic fragrance wrapped in soothing, sophisticated warmth with sparkling bergamot, bright cardamom, and sun-warmed woods that deliver an elegant, lingering finish.
- The Crystal Sea: A watery fragrance of pure clarity and renewal with sparkling green notes, airy petitgrain, and crystalline watery accords that evoke the stillness of a quiet shoreline at sunrise.
- Flower of Light: A floral fragrance that envelops the senses in serene sophistication with luminous jasmine, orris, and white rose, leaving a cocoon of comfort in layers of sheer musks and golden amber.
The Clarity Collection joins Aera’s diverse catalog of luxurious home fragrance capsules, available for purchase now at aeraforhome.com. Full-size capsules retail for $60, and mini capsules for $30. The Aera diffuser, available in two sizes and price points, is sold separately. Subscribe and Save is also available.