Every February 22, Saudi Arabia marks Founding Day, a national celebration of the Kingdom’s origins in 1727. More than a remembrance, the day symbolizes a nation rooted in history and driven by ambition. It reflects how Saudi Arabia continues to redefine its identity and share it with the world through a compelling, future-focused narrative.
Media: The Voice of Modern Saudi Arabia
Media has long been a tool of nation-building. Today, it serves as a strategic bridge between Saudi Arabia and the world, showcasing its transformation, cultural richness, and global openness.
Under Vision 2030, the Kingdom has reimagined its media strategy. It now speaks in multiple languages, uses immersive visuals, and reaches audiences across traditional and digital platforms. The goal is clear: to tell Saudi Arabia’s story in its own words and ensure it’s heard globally.
National Storytelling Through Global Platforms
Saudi Arabia now tells its story through experiences. Events like Riyadh Season, Winter at Tantora, and Formula 1 serve as real-time stages where the world watches a dynamic, modern Saudi Arabia unfold.
It’s not just what is said. It’s how it’s shown. From fashion and art to production quality and digital interaction, the Kingdom’s storytelling is immersive and intentional. The message is powerful: Saudi Arabia is not only changing, it’s leading.
Tourism and Media: A Powerful Alliance
With over 30 million international visitors in 2025 and a goal of 150 million annually, Saudi tourism is booming. But it’s not growing alone. Media is its engine.
Campaigns highlighting the smart tourist journey, digital convenience, and diverse attractions have positioned the Kingdom as a destination where heritage meets innovation. Visitors come not only to witness but to deeply understand the culture, innovation, and transformation.
Destinations That Speak Volumes
From the ancient wonders of AlUla’s Hegra to the high-tech promise of NEOM’s The Line and Trojena, the Kingdom’s destinations are as diverse as its story.
Whether it’s the coastal charm of Jeddah, the cultural revival of Diriyah, or the natural magic of Abha, Tabuk, and Umluj, Saudi Arabia offers experiences that resonate far beyond its borders.
Smart Media Powered by Technology
Media in Saudi Arabia is not just reactive. It’s data-driven and proactive. With tools like AI, audience analytics, and global influencer marketing, storytelling is both strategic and emotional.
Thousands of digital moments, from the Boulevard Riyadh City buzz to hiking Jabal Al-Soudah, have become global impressions that reflect the Kingdom’s vibrancy.
Founding Day as a Global Media Moment
Founding Day has evolved into a worldwide storytelling event. It features documentaries, social media campaigns, cultural parades, and immersive shows.
These celebrations blend history with modernity, helping international audiences connect with the Kingdom’s deep roots and future-forward vision.
Insight from the Media Sector
W7Worldwide Strategic Communications Agency, conveyed its congratulations on Founding Day, noting that it represents the deep historical roots of the Kingdom of Saudi Arabia and continues to inspire a forward-looking journey of growth and prosperity. The agency emphasized that Saudi media has proven to be a vital partner in national development, playing a key role in shaping the Kingdom’s image and connecting its rich heritage with its ambitious future.
Through an integrated media approach — including press coverage, visual storytelling, creative content, and effective digital engagement — Saudi Arabia is presented as a dynamic and welcoming destination for living, investment, and visitation.
Telling the Story with Purpose and Clarity
Saudi Arabia leads the global dialogue with a confident and authentic voice. The Kingdom actively shapes its own narrative, anchored in deep heritage, fueled by ambition, and supported by a forward-thinking media strategy.
Founding Day embodies this vision. It highlights how a nation celebrates its legacy, defines its identity, and crafts a compelling future for generations to come.