Bangalore, Feb 13: Healthy Master, India’s fast-growing nutritious snacking brand, has announced the appointment of Indian fast bowler and rising cricket talent Harshit Rana as its brand ambassador. This collaboration underscores the brand’s commitment to promoting mindful snacking through everyday, practical choices—both on and off the field. Harshit Rana, known for his raw pace, dedication, and disciplined approach to fitness, embodies Healthy Master’s core philosophy that true health stems from consistent, daily decisions.
#MakeASwitch: From Mindless Munching to Mindful Snacking
As part of the collaboration, Healthy Master is rolling out a digital and social campaign titled ‘Match Buddy’, positioning the brand as a dependable companion for cricket fans during match moments. With the ongoing cricket season, millions of fans are glued to their screens, reaching for snacks during every boundary, wicket, and strategic timeout. The campaign’s core message, #MakeASwitch, aligns with Healthy Master’s brand philosophy: “It is difficult to quit, but easier to switch.” It encourages fans to move away from unhealthy, processed snacks and opt for Healthy Master’s clean-label alternatives, making every match moment both exciting and nourishing.
Commenting on the association, Tarun Agrawal, Co-Founder & CEO of Healthy Master, said,
“At Healthy Master, we believe that healthier habits are built through small, intentional choices every day. Harshit’s journey reflects resilience, discipline, and an optimistic drive to come back stronger. His mindset aligns closely with how we think about food — honest, balanced, and sustainable. Through the ‘Match Buddy’ campaign, we want to inspire people to make mindful swaps in their snacking routines.”
Commenting on the partnership Harshit Rana said
“Healthy Master stands for thoughtful nutrition and consistent quality, which are important aspects of an athlete’s daily routine. The brand’s approach to clean ingredients and mindful snacking fits well with the discipline required at a professional level, both on and off the field. I’m pleased to be associated with Healthy Master and to work together on promoting informed food choices. I also appreciate the support and representation provided by LegaXy in shaping this association.”
The ‘Match Buddy’ campaign will be amplified across digital platforms with short-format videos and engaging social content that present Harshit in relatable, off-field moments that resonate with young audiences and snackers alike. Rather than framing food as a restriction, the campaign reinforces the idea of switching to better alternatives without giving up on enjoyment.
With this partnership, Healthy Master continues to strengthen its commitment to reshaping India’s snacking habits—helping consumers make better choices every day.
LegaXy, a sports and entertainment management company that represents Harshit Rana, facilitated the partnership and worked closely with Healthy Master to shape the campaign’s content and concept. Commenting on the association, Amitesh Shah, Founder & CEO, LegaXy, said,
“Harshit represents the next generation of Indian athletes, focused, disciplined and deeply connected to his roots. His association with Healthy Master brings together an athlete committed to performance and a brand centred on everyday nutrition and consistency.”