Feb 11: This Valentine’s season, Ferns N Petals (FNP), India’s leading celebration and gifting brand, and Uber Black, Uber’s most premium product offering, came together to create a seamless and elevated gifting experience, bringing celebration into one of the most familiar moments of everyday life, the commute.
Rooted in a shared philosophy of enhancing customer experiences through thoughtful details, the collaboration reimagines how love can be expressed through gestures that feel timely, personal, and seamlessly woven into everyday life.
On February 9, select Uber Black rides across Delhi NCR surprised passengers with elegant two-stem rose bouquets, wrapped in signature black packaging. What began as a routine city journey was transformed into a subtle Valentine’s moment, blending FNP’s expertise in curated gifting with Uber Black’s refined, premium service experience.
The activation was supported by co-branded digital touchpoints and integrated offers, allowing customers to discover and send Valentine’s gifts with ease. Designed around convenience, timing, and last-mile reliability, the initiative reflects how modern consumers prefer to celebrate intuitively, without friction, and on the move.
Speaking on the collaboration, Avi Kumar, Chief Marketing Officer, Ferns N Petals, said, “Valentine’s Day is about gestures that feel thoughtful and perfectly timed. Partnering with Uber Black allowed us to bring together two iconic brands and integrate gifting into everyday moments in a way that feels seamless and relevant for today’s consumers.”
Sharing his perspective, Gaurav Sharda, Head of Premium Products, Uber India South Asia added, “Uber Black is defined by premium experiences and an uncompromising attention to detail. This Valentine’s Day, we are teaming up with FNP to carry that promise beyond the ride, creating delightful moments for our discerning Uber Black riders.”
By integrating gifting into everyday mobility, the Uber Black × FNP partnership underscores a shared commitment to quality, convenience, and experience-led innovation, ensuring Valentine’s Day feels elevated, effortless, and meaningful for customers across the city.