Los Angeles, Feb 11 — Integrated Specialty Coverages (ISC) announced today the formal rebrand of Abacus as ISC Entertainment, marking the next phase in the evolution of ISC’s entertainment practice. The rebrand reflects years of investment following ISC’s acquisition of Abacus, and signals strengthened leadership, expanded offerings, and enhanced service and technology capabilities.
“This rebrand is about much more than a name change,” said Ashley Gonzalez, Vice President, ISC Entertainment. “Since joining ISC, we’ve been focused on building the right team, expanding our product capabilities, and creating a more seamless experience for brokers. ISC Entertainment represents the full force of ISC behind our entertainment clients and broker partners.”
Expanded Team and Leadership
As part of the rebrand and expansion, ISC Entertainment has expanded its staff to support growth and enhance service:
Deanna Allen, AVP, Underwriting, ISC Entertainment
Daniel Gutterman, Claims Manager, ISC Entertainment
Bernard Apolinario, Director of Software Engineering, ISC Entertainment
These additions strengthen underwriting depth, claims expertise, and technology development, supporting ISC Entertainment’s commitment to responsiveness and long-term broker partnerships. The team is also actively working on an updated, customer-facing digital experience designed to simplify submissions, improve transparency, and support faster turnaround times.
“Entertainment risks are complex and often time-sensitive,” Ashley added. “Investing in people and technology allows us to support brokers more effectively, whether they’re placing a one-day event or managing a portfolio of productions and recurring exposures.”
A Broader, Integrated Product Offering
Under the ISC Entertainment banner, the division now offers a comprehensive suite of solutions across film, events, and personal lines. Product offerings include:
Film insurance for short-term productions, small to mid-sized films, and DICE annual programs, supporting projects with production budgets up to $25 million; Equipment Rental Coverage; and Accident & Health insurance.
Events for high-profile, one-of-a-kind Special Event risks such as celebrity weddings, luxury private events, premieres, and red-carpet gatherings; LIVE! coverage for concerts, music tours, podcasters, festivals, and performance-based productions; and Sports & Leisure coverage for leagues, tournaments, clinics, endurance events, marathons, and day camps, available on both single-event and annual bases; equipment rental coverage and accident & health insurance available.
Personal lines solutions for high-net-worth individuals, including Personal Articles Floaters and Earthquake Deductible Buyback, and Builder’s Risk coverage for new construction and renovations with TIVs from $2 million to $25 million.
Together, these offerings enable brokers to address overlapping exposures through a single specialty partner.
Moving Forward as ISC Entertainment
The rebrand reinforces ISC’s long-term commitment to the entertainment space and its broker partners nationwide.
“We can cover the full spectrum of entertainment risk,” said Ashley. Whether it’s a micro-content creator or a film with a $25 million budget, a national comedy tour, a celebrity wedding or party, a pickleball league, or a $25 million renovation, ISC Entertainment has a product solution ready—and a team with the expertise to support it.