Bengaluru, Feb 07: This Valentine’s Day, Myntra’s M-Now is celebrating love in all its varied forms; from friendships and family bonds to the small, spontaneous gestures that matter most. Moving beyond conventional romance, the campaign reflects how expressions of love are evolving today, brought to life through the speed and convenience of Myntra M-Now.
The Valentine’s storefront on M-Now offers shoppers access to 10K+ trend-first styles across 600+ brands, spanning popular categories such as Western wear, Beauty and Personal Care, Footwear, Accessories, Decor, Lounge wear, and Inner wear sets. Designed to meet both planned and last-minute gifting needs, M-Now continues to be a customer favourite across Tier 1 cities, including Bengaluru, Delhi, Mumbai, Hyderabad, Kolkata, and Pune, while also increasingly becoming popular in Tier 2 markets such as Patna, Ahmedabad, Jaipur and Lucknow. Some of the categories seeing high traction in terms of gifting on the M-Now Valentine’s Store include Watches, Handbags, Perfumes, Jewellery, Gourmet gift boxes, Beauty & Fragrance Gift Sets, among others.
At the heart of the campaign are three light-hearted, slice-of-life films that capture the experience of love beyond traditional Valentine’s tropes. With warmth and humour, the films reflect familiar, everyday situations, from friendships and family intuition to quiet appreciation, showing how love often reveals itself in the smallest, most unexpected ways. In each story, M-Now seamlessly enables these moments, ensuring that thoughtful gifting keeps pace with real life.
Speaking on the campaign, Abhishek Gour, Senior Director of Brand, Myntra, said, “Valentine’s Day is a key gifting occasion for our customers, and this campaign reflects how expressions of love continue to evolve in contemporary times. Through M-Now, we are extending Myntra’s commitment to offering choice and convenience to time-sensitive gifting needs, while keeping the storytelling warm and relatable. The heart-warming films bring this to life through familiar light-hearted situations, reinforcing how Myntra seamlessly supports both planned and spontaneous moments of celebration.”
Ira G, Chief Creative Officer, Toaster INSEA, commented, “Valentine’s Day campaign brief demanded us to be all heart. M-Now, with its promise of deliveries starting 30 minutes became all about spreading love. The choices we made of different characters and different kinds of love were deliberate to this end. The films urge people to spread love with the beautiful line ‘Pyaar baantte chalo’.”