iQOO’s innovative #First21DaysofQuest campaign uses habit-formation science and unexpectedly supportive messaging to ensure New Year goals survive beyond the first week, transforming fleeting intentions into sustained progress through the brand’s ‘I Quest On and On’ philosophy
iQOO has unveiled its #First21DaysofQuest campaign, addressing the widespread challenge of failed New Year resolutions. Created and conceptualised by Schbang, the campaign features a motivational approach rooted in behavioral science: encouraging participants to commit to meaningful personal or professional goals and stay consistent for 21 days – the proven timeframe for habit formation – transforming this critical period into a journey of sustained effort rather than abandoned intentions.
The campaign’s strength lies in its science-backed foundation. Building on the insight that most New Year resolutions fail within the first week, iQOO created a challenge that acknowledges this reality while providing a structured path forward. Research shows habits take 21 days to form, making this period crucial for turning intentions into lasting behaviors. The #First21DaysofQuest addresses this by celebrating perseverance, discipline, and everyday progress through iQOO’s core ideology of “i Quest On and On,” inspiring the brand’s Instagram audience to experience the power of sustained effort – one day at a time.
By focusing on the critical first three weeks of 2026, the campaign creates a supportive framework that makes goal achievement feel attainable rather than overwhelming. This approach helps participants understand that success isn’t about perfection, but about showing up consistently through the crucial habit-formation window.
The campaign resonates with iQOO’s Instagram audience, who understand that meaningful change requires commitment beyond initial enthusiasm, making this motivational challenge accessible to anyone seeking to transform their 2026 goals from wishful thinking into measurable progress.
Suchit Chopra, Senior Manager- Social and Influencer Marketing at iQOO, says, “Schbang’s ideation and conceptualisation truly brought the spirit of I Quest On and On to life. The campaign felt deeply aligned with iQOO’s core philosophy of constant progress and self-driven achievement.”
Vaibhav Ailawadi, Group Solutions Manager, Schbang, says, “We started by questioning why most resolution campaigns fail to create real behaviour change. The insight was simple: motivation fades, but systems build habits. By designing the campaign around the 21-day consistency window, we shifted the idea from chasing motivation to building momentum. This allowed us to create a framework that feels supportive, human, and grounded in real behaviour, while still staying true to iQOO’s philosophy of continuous progress”
The #First21DaysofQuest campaign establishes iQOO as a brand that thinks differently about motivation, proving that when you combine behavioral science with genuine encouragement, you create experiences that inspire lasting change.