For decades, Udaipur has been synonymous with majestic palaces, royal heritage and opulent lakeside hotels. But as a new generation of travellers seeks immersive experiences over conventional luxury, the city’s hospitality landscape is beginning to evolve. Leading this shift is The Qualia Resort Club & Brewery, a boutique luxury destination that is introducing a contemporary interpretation of hospitality—one where, modern architecture, vibrant nightlife and personalised experiences coexist under a single roof.
At a time when luxury travellers are looking for destinations that offer more than beautiful rooms, The Qualia has positioned itself as an experience-led resort. Nestled in the Aravalli foothills, the property features private plunge-pool villas, curated dining, live entertainment, wellness experiences and what is believed to be Udaipur’s first working in-house craft brewery—a concept rarely associated with Rajasthan’s luxury hospitality sector.
The story behind the resort is equally compelling.
Founded in 2024 by entrepreneur Neeraj Chauhan, The Qualia was inspired by a simple observation made during his years in Pune. While metropolitan cities were embracing experiential hospitality through craft breweries, vibrant social spaces and contemporary luxury, destinations like Udaipur continued to be identified almost exclusively with heritage tourism. The idea was not to compete with palaces, but to create an entirely different reason to visit the city.
That philosophy is reflected across the property. Instead of ornate palace-inspired architecture, The Qualia embraces clean lines, curved contemporary structures and minimalist interiors overlooking the Aravallis. Guests can spend their mornings in private plunge pools, afternoons exploring the brewery, evenings enjoying handcrafted s paired with gourmet cuisine, and nights at the resort’s own nightclub—all without stepping outside the property.
The brewery itself has become one of the resort’s defining experiences. Recognising the growing preference among younger consumers for premium, handcrafted beverages and authentic social experiences, the founders introduced a brewing concept that brings metropolitan craft culture to Udaipur. Guests can choose from signature brews available year-round along with seasonal creations that encourage experimentation and repeat visits.
“Our vision was never to build just another luxury resort,” says Neeraj Chauhan, Founder of The Qualia Resort Club & Brewery. “We wanted to create a destination where architecture, hospitality, food, entertainment and memorable experiences come together seamlessly. Today’s traveller values stories and experiences as much as luxury, and that philosophy has guided every decision behind The Qualia.”
Beyond leisure travel, The Qualia has also emerged as a preferred venue for destination weddings, celebrations and corporate retreats. With expansive event spaces, a 38,000 sq. ft. wedding garden, contemporary banquet facilities and personalised hospitality, the property caters to travellers looking for modern celebrations rather than traditional palace weddings.
Sustainability has also been integrated into the resort’s operations. The property generates electricity through solar energy and has adopted biodegradable food packaging as part of its efforts towards responsible hospitality.
Within two years of opening, the resort has already earned the Tripadvisor Travellers’ Choice 2026 recognition along with a 4.9-star rating, reinforcing the growing demand for experience-driven hospitality in emerging luxury destinations.
Looking ahead, the team plans to expand the brewery business beyond the resort through bottled craft and wider hospitality partnerships while continuing to grow the Eternal Group of Hotels & Resorts into a portfolio of distinctive hospitality destinations across India.
As India’s luxury travel market continues to evolve, The Qualia reflects a broader industry shift—where memorable experiences, contemporary lifestyle, authentic food and beverage offerings, and personalised hospitality are becoming the new definition of luxury.