Pune, Oct 08: Pune’s rising hard–water concerns are affecting daily life. It contributes to limescale on taps and showers, scaling in appliances, higher soap and detergent consumption, and concerns about hair and skin. Areas like Hinjewadi, Wakad, Baner, Balewadi, Kharadi, Hadapsar, Wagholi, and Pimpri-Chinchwad have seen significant growth in high-rise apartments and gated communities. In these newer developments, the water quality may vary, depending on a mix of municipal, borewell, and tanker supply.
Hard water concerns, coupled with these variations in water sources, create demand for simple, installation-friendly hard water solutions that can be fitted directly at the point of use rather than requiring changes to the building’s water infrastructure.
To address these challenges, RiverSoft offers specialised water-care solutions including the SF-15 Pro shower & tap filter (a key product in Pune), DIVA-01 shower filter, DIVA PRO tap filter and Bliss-15C cartridge. With a hard water conditioning layer, they reduce the harmful effects of hard water and remove chlorine and sediments. Their filters also contain Vitamin C, which helps improve hair and skin health. These filters do not reduce TDS and are easy to install at the point of use. Additionally, there is a growing demand for cartridge replacements and refills, particularly the SFC-15 replacement cartridge. This indicates a shift towards ongoing water care and maintenance rather than treating filtration as a one-time purchase.
Pune is also seeing strong growth in sediment filtration, with RiverSoft’s sediment filter gaining good traction year on year. Kitchen tap extenders, washing-machine filters and prefilters are also a growing category, reflecting increased interest in managing water quality across different points of household use.
With demand spread across Pune’s western and eastern residential corridors, the city is emerging as a growing market for RiverSoft as consumers increasingly explore solutions for hard water, sediment and everyday household water-quality concerns.