Bangalore, 06 October 2026: Royaloak Furniture, South India’s largest and most visible furniture retail chain and India’s No. 1 furniture brand, has recorded strong early sales from its new Value Store format, a compact retail concept designed specifically for Tier 2 and Tier 3 markets. Within the first month of opening, the Kadur store recorded ₹27 lakh in sales and the Sira store recorded ₹25 lakh, early signals of strong demand in markets that have historically had limited access to organised, design-led furniture retail.
Furniture remains one of the few categories where online browsing rarely closes the sale on its own. Most Indian buyers still want to touch a fabric, test a mattress, or see a wood finish in person before they commit to a high-ticket purchase, which is why pure online furniture retail continues to see cart abandonment rates as high as seventy percent. Physical stores remain the point where that hesitation is resolved into an actual sale, and the Value Store format is built around exactly this behaviour.
Royaloak built the Value Store format to bring the brand’s full product range to smaller towns without requiring the scale of a large-format showroom. Each store spans between 4,000 and 5,550 sq. ft. and curates a selection suited to local demand, while still connecting customers to Royaloak‘s wider catalogue. Seven such stores have opened over the past ten months, across Chintamani, Kadur, and Sira in Karnataka, Sambalpur in Odisha, Thodupuzha in Kerala, Palani in Tamil Nadu, and Shadnagar in Telangana, a pace of roughly one new store every six weeks.
Vijai Subramaniam, Chairman & Co-Founder, Royaloak Furniture, said, “Royaloak has always been built on being close to the customer, not only in cities such as Bangalore and Chennai, but across the smaller towns of South India that organised retail has often overlooked. What we are seeing in emerging markets is not a one-off trend, but a sustained shift. Over the last ten months alone, we have added seven new Value Stores across five states, and the response from each of these markets tells us that consumers in smaller cities are actively seeking the same quality, design, and choice that has traditionally been available only in metros. Karnataka is a clear example of this, where our depth of presence shows just how far this demand runs. We intend to keep pace with this expansion in the months ahead.”
India’s furniture market is projected to grow from approximately USD 27.27 billion this year to as much as USD 40 to 45 billion by 2031, yet branded, organised retail still accounts for only around 18.2 percent of it. Physical retail continues to anchor this growth, leaving considerable room for organised players with genuine on-ground presence, such as Royaloak, to gain share from the unorganised, local trade that still dominates much of the country.
With 200+ stores across India, including 60 in Karnataka and 30 in Bangalore alone, Royaloak continues to evaluate expansion opportunities based on market potential, residential growth, accessibility, consumer demand, and local retail dynamics, deploying a combination of large-format stores and Value Stores suited to each market it enters.