Mumbai, 06 October 2026: This festive season, Bobbi Brown India presents Always in Luxe, celebrating the art of the statement lip. Fronted by Brand Ambassador Tara Sutaria, the campaign brings the spotlight back to the much-loved Luxe Lipsticks while introducing the new Lip Tint Liner — pairing an enduring favourite with a fresh approach to lip definition.
Known for her polished style and love of dressing for the occasion, Tara brings a personal perspective to the campaign. The film captures her getting ready for the moments that make the festive season special, with colour as the finishing touch. From daytime gatherings to evening celebrations, the idea is simple: finding the shades you love and wearing them your way.
Speaking on the campaign, Tara Sutaria, Brand Ambassador for Bobbi Brown India, says “There’s something about the festive season that makes getting ready feel special — dressing up, celebrating with the people you love and having an excuse to make a little more of every look. For me, lip colour is often that finishing touch that brings everything together. I love how a soft tint can feel effortless for a daytime celebration, while a rich, statement lip can transform a look for a festive evening. It’s about having fun with colour, dressing for the moment and finding those little details that make every celebration feel your own.”
ALWAYS IN LUXE: THE ICONIC LUXE LIPSTICKS
In a season of constant newness, Bobbi Brown celebrates an enduring favourite. The iconic Luxe Lipsticks deliver rich, colour-true payoff, a luxurious satin finish and 10-hour moisture in a skincare-infused formula. This festive season, Downtown Plum and Hibiscus take centre stage, with shades designed to flatter every skin tone and bring effortless sophistication to festive looks.
INTRODUCING THE NEW LIP TINT LINER
Adding a new dimension to lip artistry, the Lip Tint Liner lines, fills and tints lips in one step. Its aqua-light, water-based formula contains 97% skin-caring ingredients, including hyaluronic acid and glycerine, while specialised staining pigments deliver sheer, buildable colour that enhances the natural lip tone.
Available in six shades, the liner features a tapered felt applicator with a ball tip for precise, uniform application. Designed for 15-hour wear, its formula is smudge-resistant, transfer-resistant, non-feathering and non-bleeding. Worn alone or layered beneath Luxe Lipstick, it offers versatile definition for every festive look.
Always in Luxe celebrates the enduring appeal of a Bobbi Brown icon, alongside a new way to define and wear lip colour this festive season.
The new Lip Tint Liner launches on 01st October 2026, Available at standalone Bobbi Brown stores across India, as well as in-store and online at Nykaa, Shoppers Stop and Sephora. Also available online via Myntra and Tira.