Mumbai, 25 September 2026: KISNA Diamond and Gold Jewellery, one of India’s foremost jewellery brands, has unveiled the third film in its ongoing campaign series for 9 Karat Diamond Jewellery. Taking a fresh and playful approach to jewellery communication, the film uses Gen Z humour and an unexpected heartbreak-clinic setting to show how real diamond and gold jewellery can be more accessible than young consumers may imagine.
KISNA’s 9KT Diamond Jewellery combines real diamonds, real gold, contemporary designs and skilled craftsmanship at pocket-friendly price points. Ahead of the festive season, the collection offers young consumers an accessible option for their first diamond purchase, self-purchase or gifting.
Speaking on the campaign, Parag Shah, CEO, KISNA Diamond and Gold Jewellery, said, “Young consumers want fine jewellery that reflects their personality and fits naturally into their lives. Our 9KT Diamond Jewellery brings together real diamonds and gold, contemporary designs and trusted craftsmanship at more approachable price points. Through this campaign, we are communicating that proposition in a quirky and relatable language that resonates with Gen Z, while staying true to our philosophy of ‘Khushi ke har pal ke liye KISNA’.”