Ajay Devgn, Ayushmann Khurrana, Rajkummar Rao, Siddharth and Ravi Kishan to headline FICCI FRAMES 2026 alongside key policymakers and industry leaders
FICCI FRAMES, India’s longest-running convention for the business of media and entertainment, returns for its 26th edition on September 29 and 30, 2026 at the Grand Hyatt, Mumbai. Anchored on the theme ‘India’s Media Moment: Creating Value in an Age of Infinite Content’, this year’s convention will examine how an industry that now reaches the world’s largest connected audience, can turn content abundance into lasting value across television, streaming, films, sports, gaming, live events and the creator economy.
The inaugural will include addresses by Anant Goenka, President, FICCI, and Kevin Vaz, Chair, FICCI Media & Entertainment Committee, and CEO, Entertainment, JioStar, as well as remarks by FICCI FRAMES Ambassador Ayushmann Khurrana.
Kevin Vaz, Chair, FICCI Media & Entertainment Committee, and CEO, Entertainment, JioStar, said, “India’s media and entertainment industry is changing rapidly, driven by new forms of storytelling with audiences consuming content across multiple screens. FICCI FRAMES provides an opportunity for the people who create, build and lead this industry to come together and examine these changes from multiple perspectives. With some of India’s most recognised actors and creators participating alongside business and industry leaders, this year’s conversations will reflect both the creative and commercial forces shaping the next phase of Indian entertainment.”
25 Years of Building India’s Media and Entertainment Economy
Since its inception, FICCI FRAMES has grown alongside India’s media and entertainment industry, bringing together businesses, creators, technology companies and policymakers to shape the conversations influencing the sector. From the case for formal industry status and institutional finance to digitisation, anti-piracy, AVGC-XR, artificial intelligence and copyright, FRAMES has provided a forum for issues that have shaped the industry’s evolution.
Its impact is reflected in the institutions and platforms it has built. The annual FICCI-EY Media & Entertainment Report provides a reference point for industry, investors and policymakers. The Best Animated FRAMES (BAF) Awards, instituted in 2004, recognise talent across animation, VFX, gaming, comics and XR, while Frame Your Idea (FYI), launched in 2015, has facilitated more than 5,000 curated meetings between emerging writers and producers or platforms.
The industry has scaled significantly over the same period. According to the FICCI-EY Media & Entertainment Report released in March 2026, the sector grew 9% in 2025 to INR 2.78 lakh crore and directly employs around 2.75 million people. It is projected to reach INR 3.3 lakh crore by 2028, reflecting the continued expansion of India’s creative economy and its growing contribution to the global media and entertainment landscape.
Star Power and Business Leaders Headline FICCI FRAMES 2026
FICCI FRAMES 2026 brings together a marquee lineup of creative talent, such as Ajay Devgn, Ayushmann Khurrana, Rajkummar Rao, Rupali Ganguly, Ravi Kishan, Sunita Rajwar, and Ranveer Brar, alongside filmmakers Ashutosh Gowariker, Shoojit Sircar, and Richie Mehta.
Key cinematic spotlights include a special conversation on the Drishyam franchise featuring lead actor Ajay Devgn, director Abhishek Pathak, and producers Kumar Mangat Pathak (Panorama Studios) and Alok Jain (JioStar), alongside a discussion on the next generation of Indian cinema with actor Rajkummar Rao and filmmaker Dinesh Vijan and screening of one episode of Dupahiya 2 by Amazon Prime Video.
The business tracks feature leading media executives, including Kevin Vaz (CEO, Entertainment, JioStar), Punit Goenka (Managing Director, CEO, Zee Entertainment Enterprises Limited), Gaurav Banerjee (Managing Director & CEO, Sony Pictures Networks India), Rahul Kanwal (CEO & Editor-in-Chief, NDTV), Ishan Chatterjee (CEO, Sports, JioStar), Gaurav Gandhi (Vice President & Head Prime Video, Asia Pacific & Australia-New Zealand, Amazon Prime Video), Arjun Nowhar (Co-Chair, FICCI M&E Committee; MD, South Asia, Warner Bros. Discovery), Sanjog Gupta (CEO, ICC) and Arun Srinivas (MD, Meta India). They will be joined by producers Ekta Kapoor, Vipul Shah and Guneet Monga; studio head Apoorva Mehta, content producer Deepak Dhar; and streaming leaders Monika Shergill and Nikhil Madhok and many more.
Key media players and platforms, including JioStar, Zee Entertainment Enterprises, Sony Pictures, Saregama, TVF, Emmay Entertainment, Pocket FM, and Kuku Group, will participate alongside trade associations like the Producers Guild of India, MPA India, and the Telugu Film Chamber of Commerce, as well as educational institutions such as Indian Institute of Creative Technologies and Whistling Woods International.
Against a backdrop of rapid shifts in technology, platform economics, and audience behaviour, the two-day conclave brings creators, policymakers, and investors together to chart the future of the creative economy. Sessions will examine the evolving economics of entertainment, live sports
broadcasting, the intersection of streaming and linear TV, and new frameworks for content monetisation.