Bengaluru, September 23: LUSH, the British fresh handmade cosmetics brand, has opened its first store in Bengaluru at Nexus Mall, Koramangala, marking another milestone in its India expansion in partnership with Bilberry Brands India Private Limited.
The launch brings LUSH’s world of fresh, handmade cosmetics to the Garden City, offering customers an immersive experience across skincare, haircare, bath, body and fragrances. The opening also marks LUSH’s return to Bengaluru after more than a decade, reconnecting with customers who remember its earlier presence while introducing a new generation to the brand.
A Celebration of Fresh, Handmade Beauty
The store launch was celebrated with an event on September 22, bringing together beauty enthusiasts, influencers, media and members of Bengaluru’s LUSH community. Guests explored the brand through interactive product demonstrations, personalised consultations and hands-on discovery with fun filled customer engagemnent.
From LUSH’s iconic bath bombs and solid shampoo bars to fragrances and skincare, the store gives customers an opportunity to discover the ingredients, textures and scents that make the brand distinctive.
Bengaluru: A Special Homecoming
Speaking on the occasion, Vishal Anand, Founder and CEO, Bilberry Brands India Private Limited, said: “Bengaluru holds a special place in our journey. Not only is it home to Bilberry Brands, but it is also one of our important markets for online shopping, with a strong community of customers who already love and appreciate LUSH. Bringing LUSH back to Bengaluru after more than a decade is particularly meaningful for us. We are excited to give customers the opportunity to experience the brand in person, discover our products and interact with our teams. Our ambition is to make LUSH one of the most loved beauty brands in India, and Bengaluru is an important milestone in that journey.”
Strengthening LUSH’s Omnichannel Presence in India
The Bengaluru opening marks LUSH’s fifth store in India and its first in the city, following launches in Delhi, Chandigarh, Gurugram and Mumbai.
The brand’s growing physical retail presence complements its digital platforms, including its own website, Lush.in, Myntra Beauty and Tata CLiQ Luxury. LUSH’s omnichannel approach brings together the convenience of online shopping with the sensory discovery and personal engagement of physical stores, allowing customers to experience the brand across multiple touchpoints.
As Bilberry Brands continues to expand LUSH’s presence across India, the focus remains on creating authentic brand experiences, building lasting customer relationships and making fresh, handmade cosmetics accessible to a wider audience.