New Delhi, Sep 18: Raincheck Earth, the company behind the internationally acclaimed Cherrapunji Eastern Craft Gin, has appointed Prashant Singh as its Head of International Business, strengthening the company’s global ambitions as it continues to introduce premium Indian craft spirits to international markets.
Prashant joins Raincheck Earth with extensive experience in international business development and premium spirits. Most recently, he served as Head of Global Business at Alcobrew Distilleries India Ltd., where he led the company’s international expansion across key markets including the United States, the United Kingdom, and Africa.
During his tenure, Prashant played a key role in developing and launching premium spirits including Golden Circle Blended Whisky and The Gamber Valley Indian Single Malt, while overseeing global P&L, distributor partnerships, export operations, and supply chains. His ability to combine commercial strategy with market insight has helped build and scale Indian spirits in highly competitive international markets.
At Raincheck Earth, Prashant will lead the company’s international business strategy, focusing on expanding Cherrapunji Eastern Craft Gin’s presence across existing and new global markets while strengthening long-term partnerships and distribution networks.
Speaking on the appointment, Mayukh Hazarika, Founder & CEO, Raincheck Earth, said:
“We’ve always believed that products from Northeast India deserve a place on the global stage. As we continue to expand internationally, Prashant brings exactly the kind of experience and perspective we need. He understands the complexities of global markets, but more importantly, he understands how to build premium Indian brands that can compete with the very best. We’re excited to have him lead this next chapter of our international journey.”
On joining Raincheck Earth, Prashant Singh said:
“What drew me to Raincheck Earth was the authenticity of the brand and the clarity of its vision. Cherrapunji isn’t just another premium spirit, it’s a brand rooted in place, culture, and craftsmanship. Consumers around the world are increasingly looking for products with genuine stories and provenance, and I believe Cherrapunji has all the ingredients to become a globally recognised Indian craft spirit. I’m excited to help take that story to new markets.”
With a strong belief in the growing global appetite for premium Indian spirits, Prashant brings together commercial expertise, international market experience, and a deep understanding of evolving consumer preferences. His appointment comes at a significant moment for Raincheck Earth, as the company continues to build on recent international milestones, including Cherrapunji Eastern Craft Gin’s Red Dot Award: Product Design 2026, while expanding its footprint across global markets.
As Raincheck Earth enters its next phase of growth, Prashant’s leadership will play a key role in strengthening the company’s international presence and further establishing Cherrapunji as one of India’s leading craft spirit brands on the world stage.