New Delhi, Sep 17: Eveready Industries India Ltd., India’s battery and flashlight brand, today announced its foray into the hearing aid battery category with the launch of its new range of Eveready Ultima Pro Hearing Aid Batteries. The move marks another significant step in the company’s strategy to diversify and strengthen its battery portfolio while addressing the evolving power needs of consumers across specialized and high-growth segments.
Available in the most widely used industry formats – Size 10, 13, 312 and 675 – the new Eveready Ultima Pro Hearing Aid Batteries offer consistent power delivery, superior performance, and dependable longevity. With a claim of having a “50% longer-lasting” life, the batteries are designed for compatibility across leading hearing aid devices and are colour-coded for easy identification and usage. Wireless approved, the all-new range offers seamless connectivity, promises a clear sound performance and contains no added lead, mercury or cadmium.
Speaking on the launch, Mr. Anirban Banerjee, Chief Executive Officer, Eveready Industries India Ltd., said,
“Eveready has powered generations of Indians through reliable and innovative battery solutions. Our entry into the hearing aid battery segment is a natural extension of this journey and reflects our commitment to serving evolving consumer needs through meaningful innovation. Hearing aid batteries are a specialised category where reliability and performance are critical, and we believe consumers deserve a trusted brand they can depend on. This launch further strengthens our portfolio and reinforces Eveready’s vision of becoming the preferred power solutions brand across every relevant consumer need state.”
India is witnessing a growing need for hearing care solutions, driven by an ageing population, increasing awareness around hearing health, and wider adoption of hearing aid devices. Recognising this opportunity, Eveready aims to leverage its trusted brand equity, extensive distribution network, and expertise in battery technology to make high-quality hearing aid batteries more accessible to consumers across the country.
The hearing aid battery segment represents a strategic adjacency within the broader battery category, complementing Eveready’s existing portfolio that spans carbon-zinc, alkaline, rechargeable, lithium, and coin-cell batteries. As the company continues to invest in innovation, premiumisation, and category expansion, hearing aid batteries will further enhance its presence in specialised battery applications. With a legacy of over a century in delivering dependable portable power solutions, Eveready is expanding beyond traditional battery applications to serve emerging consumer needs.
The new range will be available through leading e-commerce platforms and quick commerce platforms along with retail stores in key cities across India, ensuring widespread accessibility and convenience for consumers.