New Delhi, Sep 17: realme, the most popular smartphone brand among Indian youth, is bringing the magic of the Wizarding World closer to India’s young consumers with a specially designed Harry Potter-themed bus activation travelling across Delhi, Chandigarh, Jalandhar, Jaipur and Noida to celebrate the launch of the realme 16 Pro 5G Harry Potter Edition, developed in collaboration with Warner Bros. Discovery Global Consumer Products.
The multi-city activation will kick off in Delhi on 21st September, before travelling to Chandigarh, Jalandhar, Jaipur and Noida as part of a campus-focused consumer engagement programme. Through the specially designed bus, realme will take the Harry Potter experience directly to young consumers, giving them an opportunity to discover the new special-edition smartphone, engage with the Harry Potter-themed experience and participate in exclusive activities and giveaways.
The activation will begin at IPU, Dwarka Campus in Delhi, where realme will host an exclusive on-ground experience for creators, students and young consumers. Attendees will be able to experience the realme 16 Pro 5G Harry Potter Edition up close and explore the design and details inspired by the Wizarding World.
Following the Delhi launch-day activation, the bus will travel through Chandigarh, Jalandhar, Jaipur and Noida, with the Harry Potter-themed experience making stops at select campuses and consumer touchpoints across each city.
City-wise activation schedule:
- Delhi: 21st September-29th September
- Chandigarh: 4th October-7th October
- Jalandhar: 9th October
- Jaipur: 12th October-14th October
- Noida: 16th October- 23rd October
At each stop, consumers will have the opportunity to experience the Harry Potter-themed bus, discover the realme 16 Pro 5G Harry Potter Edition and participate in interactive engagement activities.
Adding to the experience, realme will also give fans an opportunity to take home exclusive Harry Potter-themed giveaways as part of the campus activation. Consumers participating in the activities at the bus stops will stand a chance to win realme 16 Pro 5G Harry Potter Edition, realme ear buds, realme goodies etc making the experience an opportunity not only to discover the new smartphone but also to take home a piece of the Harry Potter universe.
The mobile bus activation extends this collaboration beyond the smartphone itself, transforming the product launch into an immersive, youth-focused consumer experience. By taking the experience directly to campuses, realme is bringing together technology, entertainment, fandom and experiential engagement in spaces where young consumers live, connect and create.
The activation is part of realme’s larger campaign for the realme 16 Pro 5G Harry Potter Edition, ahead of its official India launch on September 21, 2026.