New Delhi, 16 September 2026: Every office has those moments. A question comes your way, you don’t quite know the answer, and suddenly you’re looking around the room hoping someone can help.
But what if you didn’t need to look around?
That’s the idea behind boAt’s latest ‘Upgrade to boAt’ campaign, The Best Advice ft. Ravi Kishan. With CREST AI-powered smart audio, built with Google Gemini, boAt takes a playful look at a familiar office habit: depending on people around you for information when a smarter answer could already be in your ears.
The film begins with four words capable of making almost any employee pause: “What’s the EBITDA update?”
Our protagonist looks around for some help.
And suddenly, Ravi Kishan is everywhere.
A colleague, a Gen Z intern and even a hospitality executive appear as different Ravi Kishan avatars, each offering his own distinctive take on navigating the workday. What begins as one simple question quickly turns into a hilariously familiar office moment, with suggestions coming from every direction.
One question. Three Ravi Kishans. Plenty of advice. But there’s another way to find the answer.
Enter CREST AI.
Instead of looking around every time he needs information, the protagonist upgrades to boAt and gets intelligent assistance right in his ears. With conversational intelligence and voice-led, hands-free assistance, CREST AI helps users access information, communicate, translate conversations and manage everyday tasks without constantly reaching for their phones.
And soon, the tables turn.
He started by looking around for answers. Now, he’s the one who has them.
Built with Google Gemini, CREST AI brings AI-powered experiences directly into compatible boAt smart audio devices. CREST Ask enables conversational voice assistance, while CREST Translate supports real-time multilingual interactions across 25+ languages, alongside other hands-free experiences designed to make everyday interactions smarter and more intuitive.
At its heart, the campaign takes boAt’s ‘Upgrade to boAt’ proposition beyond upgrading a device. It’s about what that technology can do for the person wearing it — helping them become more informed, independent and ready for whatever the workday throws their way.
“The campaign started with a very relatable behaviour — when we don’t know something at work, our first instinct is often to look around and ask someone. We wanted to have some fun with that insight. Ravi Kishan brings his unmistakable personality and humour to that situation, while CREST AI brings the smarter twist. Built with Google Gemini, it puts intelligent assistance right in your ears, so the next time a question comes your way, you may already have the answer,” said boAt’s spokesperson.
Through The Best Advice, boAt uses humour to bring a larger shift in personal audio to life — from devices that simply play what you want to hear to intelligent companions that can also help when you need to know.
Because the next question could come from anywhere.
Good thing the answer can now be right in your ears.