Calicut, Sep 15: Calicut FC unveiled its new S3 jersey through a series of digital and on-ground activities that brought fans and the public together as part of the jersey launch campaign.
The new jersey was officially unveiled on September 13 through a specially created brand video released across Calicut FC’s digital and social media platforms. The digital launch gave fans their first look at the new jersey for the upcoming season.
Calicut FC also conducted an ice activation at Calicut Beach from 3:00 PM onwards. The new jersey was placed inside an ice installation and was gradually revealed as the ice melted, creating an interactive experience for fans and the public. The activation also featured games and crowd engagement activities.
The launch campaign is continuing for the five-day Jersey Treasure Hunt from September 14 to 18. A total of 10 jerseys is hidden at different hotspots across the city, with clues shared through Calicut FC’s social media channels.
The combination of the digital jersey reveals, the ice activation and the city-wide treasure hunt made the S3 jersey launch an interactive experience for Calicut FC fans, giving them multiple opportunities to be part of the celebrations and connect with the team ahead of the new season.