The continued association reflects a shared commitment to celebrating the growth of women’s cricket and creating deeper engagement with fans across the sport.
New Delhi, Sept 14: CREX has renewed its association with Harmanpreet Kaur for a third consecutive time, continuing a partnership that reflects the platform’s enduring commitment to advancing women’s cricket and deepening fan engagement. Effective August 10, 2026, the renewed association builds on a shared vision to make the women’s game more visible, accessible, and engaging for millions of cricket enthusiasts.
As women’s cricket continues to reach new milestones in competitiveness, viewership and fan following, the need for sustained investment beyond the playing field has become increasingly important. Through its continued association with Harmanpreet Kaur, CREX reinforces its belief that meaningful growth comes not only from celebrating on-field achievements but also from building stronger connections between athletes and fans.
As part of the continued collaboration, Harmanpreet Kaur will feature across CREX’s digital campaigns, fan engagement initiatives and branded content throughout the season.
Commenting on the partnership, Purushotam Rawat, CEO, CREX, said:At CREX, we’ve always believed that meaningful support for sport comes from showing up consistently. Our continued association with Harmanpreet reflects not only our admiration for her leadership but also our long-term commitment to ensuring the women’s game receives the visibility, engagement and recognition it has earned. Together, we hope to inspire more fans to follow, celebrate and connect with every chapter of its growth.”
Over the past few seasons, CREX has consistently strengthened its coverage of women’s cricket through dedicated live scores, ball-by-ball commentary, editorial stories, player insights and interactive fan experiences. By giving the women’s game, the same visibility and engagement as major cricketing events, the platform has continued to play its part in bringing more fans closer to the sport.
Sharing her thoughts on the continued association, Harmanpreet Kaur, said:“It’s always special to continue a partnership built on shared values and a genuine passion for the game. CREX has consistently championed women’s cricket and helped bring fans closer to our journeys, both on and off the field. I’m excited to continue this association and contribute to the growing momentum around the sport.”
The continued collaboration reflects a shared vision of making women’s cricket more accessible, inspiring greater participation and ensuring the sport continues to reach wider audiences through meaningful digital engagement. As the game enters an exciting new phase of growth, CREX remains committed to celebrating its athletes, stories and defining moments with the same passion that has made cricket one of India’s most loved sports.
Fans can follow Harmanpreet Kaur’s journey and stay updated with live scores, match insights, exclusive stories and interactive cricket experiences on the CREX app throughout the season.