Sep 10: This World Heart Day, Saffola Gold, one of India’s trusted edible oil brands, is championing a simple yet important reminder: women often prioritise the well-being of those around them while overlooking their own. Through its latest campaign, ‘Dil Se Ladies First’, the brand seeks to spark conversations around women’s heart health and encourage women along with their families to be more mindful of the heart health-related signs that can often go unnoticed.
The campaign is based on a simple yet powerful insight: women are often so accustomed to caring for others that they may dismiss their own discomfort as part of everyday life. Symptoms such as breathlessness, persistent fatigue or a general sense of uneasiness are often brushed aside while managing the many demands of family, work and daily responsibilities.
Bringing this reality to life is an emotionally resonant digital film that captures a relatable mother-daughter relationship. The film, issued in public interest, opens with a mother climbing a staircase and panting at the same time, while her daughter quietly notices that something doesn’t seem right. As concern builds and the sound of a heartbeat intensifies, the narrative draws attention to the subtle signs women may unknowingly ignore. The story culminates in a powerful message from Saffola Gold: ‘Dil Se Ladies First‘ – a call for women to prioritise their own well-being and listen to what their hearts may be telling them. Through the lens of a familiar mother-daughter dynamic, the film encourages greater awareness and empathy around women’s health.
Commenting on the campaign, Vikram Karwal, Chief Marketing Officer, Marico Limited, said,
“At Saffola, encouraging proactive care has always been central to our purpose. With ‘Dil Se Ladies First’, we want to inspire women to pay greater attention to their own well-being and encourage families to notice the signs that often go overlooked. Women play a pivotal role in caring for their loved ones, yet their own needs are frequently deprioritised. This World Heart Day, we want to remind them that putting themselves first is not selfish – it is essential.”
With ‘Dil Se Ladies First’, Saffola Gold encourages women to recognise and respond to the health-related signs they may otherwise ignore, the brand hopes to foster a culture of greater self-care, reminding women that caring for themselves is an important part of caring for those they love.