Hyderabad, Sep 10: Arka Media Works and Dream Theatre Pvt. Ltd. have announced a partnership covering the consumer products and brand partnerships programme for the Baahubali franchise and the upcoming animated films Baahubali: The Eternal War – Part 1 and Part 2.
Under the agreement, Dream Theatre has been appointed the exclusive licensing and merchandising partner for India, and a strategic partner for international licensing, sponsorships, brand associations, promotional tie-ups and co-branded initiatives.
The partnership will explore licensing and merchandising opportunities across categories including apparel, collectibles, figures, bags, stationery, publishing, gaming and experiential initiatives, while also creating opportunities for sponsorships, brand associations, promotional collaborations and co-branded initiatives around the franchise.
The Baahubali films have together grossed more than ₹2,400 crore worldwide and have built a strong audience across India and international markets. The franchise is now expanding into animation with Baahubali: The Eternal War, a two-part CGI animated epic produced by Arka Media Works and directed by Ishan Shukla. The project was selected for the Work in Progress programme at the Annecy International Animation Film Festival 2026.
“Baahubali has always had the potential to grow beyond film, and The Eternal War gives us a new way to explore that world. I’m happy to have Dream Theatre come on board as we expand the franchise into new experiences for audiences,” said S.S. Rajamouli, creator of the Baahubali franchise.
“The Eternal War gives us an opportunity to take the Baahubali universe in new directions, and licensing is an important part of that expansion. We were looking for a partner who understood both the business and the world of the franchise. Dream Theatre brings experience in building licensing programmes and developing brand partnerships, and we look forward to working together across India and international markets,” said Shobu Yarlagadda, CEO, Arka Media Works.
“We are pleased to partner with Arka Media Works on the Baahubali franchise and The Eternal War. The franchise has a strong identity and an established audience, while the animated films open up new possibilities for products, partnerships and experiences. We look forward to working with Arka to develop these opportunities across India and international markets,” said Jiggy George, Founder & CEO, Dream Theatre Pvt. Ltd.
Interested licensees, sponsors, retailers, platforms and brand partners can contact Dream Theatre to explore opportunities around the Baahubali franchise and Baahubali: The Eternal War.