Mumbai, Sep 03: ID Genève, the independent Swiss watchmaker redefining luxury through circular innovation, announces its official entry into India through a new partnership with Art of Time.
For the first time, collectors and design enthusiasts in India will be able to discover ID Genève’s collections through Art of Time, including Circular 1, Circular S, Circular C and Elements.
Swiss watchmaking, rethought
Founded in Geneva in 2020, ID Genève creates Swiss-made mechanical watches through circular innovation. The house works with 100% reprocessed stainless steel, refurbished Swiss mechanical movements where applicable, and innovative alternative materials developed with specialist partners. They design and produce high-end timepieces that minimize environmental impact, maximize material circularity, and demonstrate that desirability, performance, and responsibility can coexist at the highest level of watchmaking.
Its ambition is simple: to show that luxury can be desirable, technically credible and designed with greater intelligence from the very beginning. “India is a highly exciting market for ID Genève. There is a growing community of collectors who value independent watchmaking, innovation and objects with a genuine story. Art of Time is the right partner to introduce our vision in a meaningful way.” Nicolas Freudiger, Co-Founder and CEO, ID Genève
Elements Terre: a natural connection
Among the collections arriving in India, ID Genève expects Elements Terre to resonate particularly strongly with local collectors. Inspired by nature’s structures, colours and visual effects, it combines a compact 37 mm profile with a dial that changes with light.
Developed with Lausanne-based Swiss start-up Morphotonix, the dial uses nano-engraving technology similar to that used to secure Swiss passports and banknotes. Rather than relying on conventional pigment, microscopic structures create its iridescent colour through light itself.
A partnership built on discovery
Art of Time will introduce ID Genève to its community through its physical and digital platforms, creating an opportunity to experience a different expression of Swiss watchmaking: independent, material-led and designed for the long term.
“We are pleased to welcome ID Genève to Art of Time and introduce its distinctive approach to the Indian watch community. Its independent spirit, Swiss craftsmanship and original material innovation make it a compelling addition to our selection.” Ashwin Menon, Chief Marketing Officer, Art of Time