Sep 03: Paytm, One 97 Communications Limited, India’s full stack merchant payments leader serving MSMEs and enterprises, and a financial services distribution company, and the pioneer of mobile payments, QR codes, and Soundbox, has launched jewellery on Paytm in partnership with CaratLane, India’s omnichannel jewellery brand and a wholly owned subsidiary of Titan Company Limited.
CaratLane designs across rings, earrings, pendants, necklaces, bangles and bracelets, among others, are available through the partnership. Jewellery can be purchased using Paytm UPI, credit or debit cards, net banking and other available payment options. Additionally, Paytm Digital Gold can also be used towards the purchase, with any remaining amount payable separately.
Veer Mishra, Vice President, Paytm, said,
“We are introducing jewellery shopping on Paytm with CaratLane to extend Paytm Digital Gold from saving to jewellery purchases. Gold has always held a special place in India, and accumulated Paytm Digital Gold can now be used towards CaratLane jewellery, with a wide choice of designs across price points and the flexibility to pay the balance through other payment options.”
Saumen Bhaumik, Managing Director, CaratLane, said,
“Partnering with Paytm allows millions of Digital Gold holders to effortlessly convert their savings into timeless CaratLane designs. We are bridging the gap between digital wealth creation and physical luxury, giving our customers total freedom over how they spend and sparkle.”
CaratLane manages packaging, fulfilment and home delivery across its serviceable pin codes, while order confirmation, tracking and purchase details are available on Paytm.