Mumbai Sept 02: Halewood Laboratories’ Electrorush and Prorush have come on board as the Official Hydration Partner and Official Energy Partner respectively for the Indian contingent at the Pickleball World Cup 2026 to be played at Da Nang, Vietnam till the 6th of September 2026. The announcement also marks Electrorush’s continued journey in hydration, with the launch of a new range in association with the Indian Pickleball Association (IPA).
Pickleball has emerged as one of the fastest-growing sports in India in recent years, and Team India heads into this year’s World Cup with strong momentum. The partnership positions Electrorush and Prorush at the heart of the team’s hydration and energy routine – both in the lead-up to the tournament and courtside during matches.
Halewood has been a trusted name in hydration and ORS for over 30 years – a journey shaped by careful, scientific attention to every ingredient that goes into its products. That legacy underpins Electrorush, built to help Indians stay hydrated through everyday life, sport, and exertion. As pickleball continues to grow into one of India’s fastest-emerging sports, this association with the game marks the next chapter in that journey – one that reflects the brand’s ongoing commitment to being there for athletes at every stage of their game.
The idea for this collaboration grew directly out of a longterm partnership with the IPA, which gave the team a rare, close-up view into what Indian pickleball players actually go through during a match – tracking their average fluid loss and calorie burnout and listening directly to athletes who dealt with everything from mild dehydration to cramps and fatigue, often mid-game. That on-ground insight shaped the collaboration, built to support players through both high-intensity sport and every day, casual play.
To mark this partnership, Electrorush is all set to launch a new range in association with the IPA, designed to support pickleball players with hydration, recovery, and strength as they take on the demands of the sport. The new range will be available across channels and courts, offering players and everyday consumers alike a dependable companion for hydration and recovery.
Speaking on the partnership, Mr. Krutin Chaturvedi, Managing Director, Halewood Laboratories, said: “Watching pickleball grow the way it has in India over the last couple of years has been genuinely exciting, and partnering with the IPA felt like a natural next step for us. As Team India takes on the world in Da Nang, Vietnam, we wanted Electrorush to be right there with them – not just as a product, but as part of how they prepare, play, and recover.”
Mr. Suryaveer Bhullar, President, Indian Pickleball Association, added: “Our players give everything on court, and having a partner that understands what that demands – physically – makes a real difference. Electrorush has been a thoughtful, committed partner through this build-up, and we’re glad to have them backing Team India as we head into the World Cup.”
Electrorush’s association with pickleball goes back to the grassroots – the brand was among the first hydration partners for local pickleball games across India, supporting the sport’s growth well before this World Cup partnership came to be.
Alongside Electrorush, Prorush continues its role as the Official Energy Partner for the Indian contingent – delivering high-quality protein, with 10g in Prorush Juniors and 15g in Prorush Grown Ups, along with 30 vital nutrients to support players’ everyday strength and nutrition needs through the tournament.