Sept 02: Genefied, an enterprise SaaS company specialising in supply chain traceability, anti-counterfeiting and loyalty technology, has announced the appointment of Ms. Neha Lakhwara to head Investment Relations & Strategy.
Ms. Neha brings over ten years of experience across legal and investment roles, having worked with startups, founders, investors and VC funds on fundraising, transactions, contracts, compliance and the legal architecture of scaling businesses. That dual vantage point, sitting on both sides of the table, shapes how she approaches a deal: less as a document to be closed, more as a business decision that has to hold up years later.
The appointment comes as Genefied deepens its enterprise base of over 85 large brands and 100+ consumer brands across FMCG, cosmetics, white goods, tyres, pharma and auto ancillaries, while expanding its footprint into new international markets. In this role, Ms. Neha will work directly with the founder on capital strategy, investor engagement, partnership structuring and the governance frameworks that support the company’s next stage of growth.
Commenting on the appointment, Mr. Ayush Jhawar, Founder & CEO, Genefied, said, “As we expand into new markets, the questions investors ask get sharper, and our answers have to match. Neha brings a rare combination: a legal mind that thinks like an investor and an investor’s instinct for what actually holds up in a deal room. Having her to lead Investment Relations & Strategy gives us the discipline to scale without losing the pace we are known for.”