Hamburg/Berlin, Aug 31. GBE brokers is an official Premium Partner of Hertha BSC. Since the start of the training camp in July, the GBE brokers logo has been featured on the left sleeve of the first-team squad’s teamwear. At the first home match of the 2026/27 season against 1. FC Heidenheim last Saturday, the new partnership was also visible at the Olympiastadion.
For GBE brokers, the partnership is closely connected to Berlin. The capital and the region play a special role for the company, not least because of the personal roots of co-founder and owner Ben-Florian Henke. At the heart of the partnership, however, is the shared ambition to build long-term relationships and take responsibility.
Through the partnership, GBE brokers underlines its close connection to Berlin while supporting a club that has been firmly rooted in the identity of the capital for generations. Hertha BSC stands for tradition, solidarity and passion. These are values that also shape the identity of GBE brokers and provide a strong foundation for the partnership.
The connection to Berlin and the desire to support the region are central ideas behind GBE brokers’ commitment. With Hertha BSC, the company supports a club that means far more than football to many people in the capital.
Visibility on the Teamwear
The logo presence covers the teamwear worn by the professional players and coaching staff outside of the match kit. This includes, in particular, sweatshirts, training shirts and jackets. The logo is visible during training and on matchdays before kick-off, for example during the warm-up and when entering the pitch. During the match, the branded teamwear is worn by players when they are not on the pitch, for example in the technical area or while warming up.
The placement on the left sleeve is coordinated with Hertha BSC and complies with the applicable applicable federation and league regulations.
Shared Values as a Foundation
Hertha BSC stands for a close connection to Berlin, great passion and strong solidarity. These values align with GBE brokers’ ambition to take responsibility, build relationships based on trust and continuously develop.
Although GBE brokers operates in the world of financial markets and Hertha BSC on the football pitch, both partners share the ambition to think long term, take responsibility and drive progress together.
The home opener against 1. FC Heidenheim offered representatives of GBE brokers a first opportunity last weekend to experience the partnership first-hand at the Olympiastadion. GBE brokers looks forward to bringing the cooperation with Hertha BSC to life and creating many special moments together.