Hyderabad, Aug 26: Wipro Consumer Care and Lighting today announced its entry into India’s pet food market with Snuggles, a premium pet nutrition brand created for India’s furry babies. Debuting with India’s first-of-its-kind dry dog food that combines kibble with freeze-dried chicken chunks, Snuggles brings together human-grade ingredients, complete nutrition and great taste at an accessible value for Indian families. The launch marks Wipro’s first step towards building a broader presence in India’s fast-growing pet food market, estimated at over INR 5500 crore.
Coinciding with International Dog Day, the launch celebrates the deep emotional bond between families and their furry babies. As pet parenting evolves across India, pets are increasingly being cared for like children, shaping new expectations around nutrition, wellness and care. Inspired by the warmth, comfort and affection of a loving hug, the name Snuggles reflects this shift and Wipro’s commitment to supporting pets through every stage of life.
A significant transformation is underway in India’s pet food market, with 67% of pet parents being first-time pet owners. As pets increasingly become cherished members of the family, concerned parents are placing greater emphasis on nutrition, health and wellbeing. This shift is creating demand for scientifically formulated high-quality nutrition tailored to different life stages and needs.
The formulation has developed with the support of a team of qualified veterinarians, the products have undergone extensive evaluation across world-class innovation facilities and diverse Indian geographies to ensure nutrition, palatability and quality.
The range delivers multiple nutritional benefits, including premium protein for muscle development, DHA and Vitamin A for brain and eye development, prebiotics and postbiotics to support healthy digestion, and Omega 3 & 6 along with salmon oil for healthy skin and a glossy coat. Positioned as a best-in-class offering, Snuggles aims to bring global standards of pet nutrition to Indian consumers, while remaining competitively priced for Indian consumers.
Commenting on the launch, Mr Anil Chugh – President, Foods Business & Chief Operating Officer – New Business, Wipro Consumer Care & Lighting – India, said:
“We are excited to participate in India’s rapidly growing pet food category. As pet parenting continues to evolve, we see a significant opportunity to offer superior nutrition, trusted ingredients and meaningful innovation at a price point that delivers outstanding value to our customers. Backed by Wipro’s strengths in sales, distribution and brand building capabilities, our ambition is to make Snuggles the most loved pet food brand in India.”
Dr. Saurabh Shekhar, Managing Partner – Pet Care, Wipro Consumer Care & Lighting- India, said:
“The pet food category holds tremendous potential and remains significantly underpenetrated despite the dramatic shift taking place in pet parenting. Our expert, best-in-class team has created a product that combines science-backed nutrition, human-grade ingredients and a unique kibble-plus-freeze-dried chicken format. Supported by qualified veterinarians and rigorous product testing across global innovation facilities and Indian markets, Snuggles is designed to deliver nutrition that furry babies love and parents trust.”
Following its debut today, Snuggles will expand in a phased manner as Wipro builds a long-term presence in India’s rapidly growing pet food market and progressively broadens its portfolio of nutrition and wellness offerings.
The initial portfolio comprises three life-stage and breed-specific variants: Puppy All Breeds, Adult Small Breed and Adult Medium & Large Breed. The brand will be available across specialty pet retail stores, veterinary clinics, modern trade, e-commerce and quick commerce platforms. Leveraging Wipro’s extensive distribution network, Snuggles aims to significantly expand access to premium pet nutrition across India.
The premium range will be available in 1 kg, 3 kg, 5 kg and 10 kg pack sizes, starting at INR 530/- delivering best-in-class nutrition at exceptional value.