Hyderabad, Aug 21: BHIMA is celebrating the auspicious occasion of Varamahalakshmi, a festival associated with prosperity, well-being and blessings for families, with a special festive campaign from August 10 to 30, 2026.
As families come together to mark the occasion, jewellery continues to hold a special place in festive traditions, symbolising prosperity and being cherished across generations. To make the celebrations more rewarding for customers, BHIMA has introduced special offers across its Gold, Silver and Diamond jewellery collections during the festival period.
As part of the campaign, customers can avail up to ₹1,000 off per gram on Gold jewellery and ₹1,000 off on every 50 grams of Silver jewellery. Customers purchasing Diamond jewellery can avail a flat ₹1,000 off per gram, offering added value across a range of festive purchases.
The campaign also includes a special Old Gold Exchange benefit, with customers eligible to receive an additional ₹150 per gram on the exchange of old gold, subject to applicable terms and conditions.
Adding to the festive spirit, customers will also have an opportunity to participate in a Lucky Draw to win ₹4 crore worth of Diamond Jewellery. The offer brings an additional element of excitement to the Varamahalakshmi celebrations while giving customers an opportunity to explore BHIMA collections for their festive and family purchases.
The Varamahalakshmi Festival offers are available from August 10 to 30, 2026, across BHIMA stores.