Meerut, Uttar Pradesh, August 18, 2026: BigMuscles Nutrition, one of India’s leading sports nutrition brands, has expanded its retail footprint with the launch of its new experiential store in Meerut, Uttar Pradesh. Located at Vardhman Plaza, Garh Road, the 300 sq. ft. store marks the brand’s continued expansion across North India as it enters Phase 2 of its retail growth journey.
Designed as more than a conventional point of purchase, the Meerut store offers consumers an opportunity to explore BigMuscles Nutrition’s range of sports nutrition products while receiving guidance based on their individual fitness and nutrition goals. Consumers can also experience products through live sampling of proteins, pre-workouts and BCAAs, enabling them to make more informed purchase decisions. Catering to fitness enthusiasts across different stages of their fitness journeys, the store will be complemented by hyperlocal gym activations and product sampling initiatives, extending the brand experience to key fitness touchpoints across Meerut.
Speaking on the launch, Jitika Gupta, Chief Marketing Officer, BigMuscles Nutrition, said, “Meerut has a growing community of consumers who are actively engaging with fitness and sports nutrition, making it an important market for our retail expansion. Through our experiential stores, we want to make quality sports nutrition easier to discover and understand while giving consumers the opportunity to interact directly with our products and trained teams. As we move ahead with Phase 2 of our expansion, our focus remains on building a stronger presence across emerging fitness markets and bringing BigMuscles Nutrition closer to consumers.”
The Meerut store is part of BigMuscles Nutrition’s larger retail expansion strategy, led by Suhel Vats, Director, and Jitika Gupta, Chief Marketing Officer, with Yogesh Garg, Business Head – Retail, leading the retail vertical. Supported by a team of over 50 professionals, the brand has established 20 experiential stores across North India and is now expanding into cities not covered during its first phase.
Yogesh Garg, Business Head – Retail, BigMuscles Nutrition, added, “As we expand our retail footprint, our focus is on creating spaces that make sports nutrition more accessible and easier to navigate for consumers. With the Meerut store, we aim to make the product discovery process simpler and more engaging by giving consumers access to personalised guidance, our wider sports nutrition portfolio and opportunities to experience products before making a choice. We also look forward to engaging with the city’s fitness community beyond the store through local gyms and on-ground initiatives, building stronger and more meaningful connections with consumers.”
As part of its next phase of growth, BigMuscles Nutrition plans to further strengthen its footprint across North India while entering Rajasthan and key southern markets including Bengaluru, Hyderabad and Chennai. Through its experiential retail model, the brand aims to create a seamless connection between its offline and online presence while making quality sports nutrition more accessible across metro and emerging markets.