17th August 2026: Live event industry veterans Deepak Choudhary, Vinod Janardhan and Jimmy Choudhary bringing together over 25 years of powerhouse experience in events and event education have marked a historic milestone in India’s multi-billion-dollar live entertainment landscape. Today marks the official inauguration of the new campus of Bhavan’s College MSEED (Management School of Events & Experience Design).
With this launch, Mumbai officially gains a premier Center of Excellence in Event Management. Spanning a massive 20,000 square feet, the state-of-the-art facility stands as the biggest event school in the world, established in elite collaboration between Bhavan’s College and the University of Mumbai.
In a first for the country, the autonomous, NAAC-accredited institution is the only institute offering both a Bachelor’s Degree in Event Management & Experiential Marketing and a Master’s Degree in Event Management, fully accredited by the University of Mumbai. Together, the two programmes give students a complete academic pathway from undergraduate to postgraduate education dedicated entirely to the events, entertainment and experience economy.
MSEED’s philosophy rests on a simple belief: students preparing for an industry built on experiences cannot be shaped by conventional classroom learning alone. The institute’s approach is grounded in learning by doing, real-world industry exposure, creativity with purpose, industry integration, practical execution and leadership development.
That philosophy is carried through the institute’s brand ethos, #YouLead, a commitment to ensuring students don’t wait until graduation to become industry-ready. From day one, they’re exposed to the thinking, processes, challenges and opportunities of the real world.
Choudhary, the newly appointed President of Event and Entertainment Management Association is a key visionary behind Bhavan’s College MSEED, driven by the belief that while earlier generations entered the events industry through hands-on experience and learning on the job, the next generation deserves access to both structured academic education and meaningful real-world exposure a gap MSEED is built to close. Reinforcing his long-term commitment to India’s live entertainment ecosystem, Choudhary has also played a key role in establishing the Live Events Development Cell, launched by the Ministry of Information & Broadcasting to accelerate the country’s emerging concert economy.
Deepak Choudhary, Managing Director, Bhavan’s College MSEED states, “When my generation entered the events industry decades ago, there was no university-validated pathway. It was just raw passion and trial-by-fire learning. With the formal backing of the University of Mumbai and the launch of MSEED, this sector is undergoing an essential educational revolution, one that equips the next generation with a world-class degree tethered to a heavy portfolio of actual mega-events. Our vision is not only to create world-class live experiences, but to develop the talent, infrastructure and policy framework needed to position India as a global hub for the live entertainment industry.”
Vinod Janardhan, Joint Managing Director, Bhavan’s College MSEED states, “With the launch of this state-of-the-art Center of Excellence, we are not just opening an educational facility; we are establishing the world’s largest, most advanced training ground for future event leaders. We believe talent is shaped on the field, not just behind a desk. This mega-campus is designed as a living laboratory where students will manage real budgets, handle live production pressures, and design experiences from day one. We are building the ultimate bridge between classroom education and boardroom execution.”
The brand-new 20,000 sq. ft. campus, set within a sprawling green environment in Andheri, Mumbai, has been designed as an experiential learning environment in its own right—not merely as standard infrastructure. Every space is architected and themed to keep students immersed in creativity, culture, storytelling, and experience design. Features include a Japanese-themed classroom, an African-themed classroom, an American Diner-themed classroom, and a Cosmo-themed auditorium—alongside lakeside classes and interactive simulation spaces.
For students studying Event Management and Experience Design, understanding how spaces shape emotion, interaction, behaviour and memory is core to the curriculum. The campus itself, in effect, becomes an extension of the classroom and a learning laboratory in its own right.
The three-year Bachelor’s and two-year Master’s programmes combine academic learning with experiential education, industry exposure and real-world execution, spanning event management, experiential marketing, live entertainment, concerts and live events, business events and MICE, wedding planning and design, tourism and cultural events, intellectual property development and corporate and brand experiences.
Reinforcing this industry-first approach, Choudhary has aligned the institution with his live entertainment company, EVA Live, through the newly unveiled EVA Calendar, a roster of upcoming commercial live-entertainment IPs that will double as an active, high-stakes training ground for MSEED students. Moving beyond standard internships, students will be embedded directly backstage and into technical production roles for a lineup that includes a collaborative creative show with Subhash Ghai’s Mukta Arts, A.R. Rahman’s Wonderment Tour, the Bollywood Music Project and various international stadium tours and corporate expositions.
Applications for both the Bachelor’s and Master’s streams are currently open for eligible candidates. Corporate stakeholders interested in collaborating with the Live Events Development Cell are invited to connect directly with the MSEED campus administrative office.