Mumbai, Aug 17: NIVEA, India’s most trusted skincare brand, announces the launch of its Luminous Even Glow range with a new campaign featuring Parul Gulati, Reem Shaikh and Niki Mehra. Built on a skin-forward philosophy, the campaign is brought to life through a fresh, youthful brand film that redefines how young consumers approach healthy-looking, even-toned skin.
At the centre of the campaign is an ingredient-led skincare regimen designed to deliver glow by targeting key concerns such as dullness, dark spots, open pores and dehydration. The Luminous Even Glow range combines advanced actives and skin-conditioning ingredients to improve overall skin appearance, delivering a smooth and radiant-looking complexion for the next generation of skincare users.
Powered by NIVEA’s patented Thiamidol, the formulation works by balancing melanin production to target pigmentation at its root cause. This is complemented by Niacinamide, which helps improve skin texture and refine pore appearance, while Aloe Vera provides lasting hydration, supporting visibly healthier-looking skin over time.
The film introduces NIVEA’s 3D Glow approach, where skin is defined by three visible dimensions — luminosity, hydration and even tone. This multidimensional framework reflects a more holistic view of skin health, making the consumer feel confident and happy in her glowing skin, driven by consistent, effective skincare.
Featuring Parul, Reem and Niki, the campaign captures a modern expression of beauty shaped by individuality, confidence and authenticity. Each brings her own perspective to the narrative, reinforcing the idea that skincare today is informed, intentional and tailored to real needs.
Speaking on the launch, Shweta Dalal, Marketing Director, NIVEA India, said,
“With the Luminous Even Glow range, we are redefining the pursuit of luminous skin through thoughtfully crafted formulations powered by proven actives such as vitamin C, niacinamide, and NIVEA’s patented Thiamidol. Designed to refine texture, enhance clarity, and deliver lasting hydration, the range works to reveal a visibly more even, radiant complexion over time. Through this campaign, we invite a new generation to embrace a more elevated approach to skincare—one that balances efficacy with indulgence. Parul, Reem, and Niki embody this mindset, bringing authenticity and modern sophistication to this journey.”
With this campaign, NIVEA continues to strengthen its presence in the face care category, evolving into an ingredient-first skincare authority that aligns with the expectations of a more informed, discerning generation.
The campaign will be amplified across television, digital and social platforms, ensuring strong visibility among Gen Z audiences and reinforcing NIVEA’s message of effective skincare rooted in science and consistency.