New Delhi, Aug 14: Recode Studios Limited has announced the opening of its first NewU store at The Opulent Mall, Ghaziabad, marking a significant milestone in the company’s retail expansion journey and strengthening its association with NewU, the beauty and personal care retail chain operated by H&B Stores Limited, a wholly owned subsidiary of Dabur India Limited.
The opening of the Ghaziabad store marks the beginning of Recode Studios’ broader modern trade expansion strategy. Building on this first store, the company is targeting the opening of approximately 15–20 additional NewU stores over the next 12 months across high-potential markets.
Modern trade continues to be an important retail channel for premium and luxury beauty products, offering enhanced brand visibility and an elevated customer experience. Through the planned expansion, Recode Studios aims to strengthen its presence in organised beauty retail while reaching a wider customer base through strategically located stores.
Strengthening the Modern Trade Retail Footprint
Commenting on the development, Dheeraj Bansal, Chairman & Managing Director, Recode Studios Limited, said: “The opening of our first NewU store at The Opulent Mall, Ghaziabad marks an important milestone in our retail journey. Our association with NewU and the Dabur ecosystem provides us with an opportunity to participate in the rapidly evolving organised beauty and personal care retail market. We see this store as the beginning of a much larger expansion journey, and we are targeting 15–20 additional NewU stores over the next 12 months.”
With the first store now operational, Recode Studios intends to focus on scaling its modern trade network. The expansion is expected to support the company’s efforts to grow its luxury product portfolio, enhance margins and drive higher average order values.
The company believes that its planned network expansion, together with the established NewU retail format, can create a strong foundation for long-term growth in the beauty and personal care retail segment.