The brand combines traditional food wisdom, transparent nutrition disclosure and modern wellness, with plans to expand across multiple food categories
New Delhi, Aug 12: Kkhavo, a new premium health & nutrition brand, has announced its launch in India with a vision to bring authentic, thoughtfully sourced and nutritionally relevant foods to modern consumers. Built around “Nothing Hidden. Nothing Compromised.”, the brand combines India’s food heritage with modern expectations of nutrition, transparency, quality and preventive wellness.
Kkhavo is developing a portfolio of clean-label foods, heritage staples and nutrition-led products, focusing on traceable sourcing, farmer relationships, responsible agricultural practices and stringent quality controls. Beginning with heritage grains, the brand plans to expand into premium foods, functional foods and nutraceuticals.
Transparency remains central to Kkhavo’s approach, with detailed disclosure of nutritional composition and quality parameters, supported by extensive testing to help consumers make informed choices.
Its first offering, premium Kala Namak rice, is a GI-registered heritage grain cultivated for over 2,500 years in Uttar Pradesh’s Terai region. Known for its distinctive aroma, soft texture and nutty, earthy flavour, the naturally aged grain highlights one of India’s indigenous rice varieties.
With a low glycemic index of 49–53, Kala Namak rice is positioned as a diabetic-friendly choice. It is rich in iron and zinc, contains antioxidants and dietary fibre, and is naturally gluten-free, non-GMO and vegan. Kkhavo aims to make nutrient-rich heritage foods more accessible while encouraging healthier, informed everyday choices.
Commenting on the launch, Mudit Goel, Co-founder, Kkhavo, said, “Consumers today want greater clarity about the food they bring into their homes. Before launching our first product, we conducted more than 250 quality and nutritional tests covering its purity, safety and nutritional profile, and made the reports publicly available on our website. This commitment to transparency will remain central to every category Kkhavo enters.”
Founded by Mudit and Minal Goel, Kkhavo draws upon their ancestral roots in the heartland of Kala Namak cultivation, more than two decades of experience in international markets and third-generation relationships with farming communities. Its integrated farm-to-mill supply chain includes direct farm sourcing, in-family milling and quality oversight at every stage, helping ensure authenticity and consistency across batches.
Kkhavo’s premium Kala Namak rice is available across leading e-commerce platforms such as Amazon, Blinkit (Bangalore), Flipkart, as well as select retail stores and www.shop.kkhavo.com. The product is offered in 1 kg and 5 kg packs. Through its expanding online and offline presence, Kkhavo aims to make India’s heritage Kala Namak rice accessible to health-conscious consumers across the country.