Aug 12: In an industry dominated by lengthy routines and ingredient overload, Allyv is introducing a refreshing perspective, one where skincare is functional, enjoyable and designed for real life. For young, busy consumers who don’t have the time for multiple-step routines, the brand simplifies everyday skin & body care through thoughtfully designed, multi-functional formulations that deliver more in fewer steps, without compromising on efficacy or experience.
Founded by Surabhi Sundarka, Allyv was born from the belief that skincare should work harder for modern consumers while still being something they genuinely look forward to. Through her exploratory trips across South Korea, Japan, and China, Surabhi immersed herself in the evolving skincare cultures, innovations, textures, and rituals of these markets. This firsthand understanding now informs Allyv’s approach, bringing globally inspired textures and sensorial experiences together with formulations developed in Indian laboratories to create “FUN-ctional” skin and body care that simplifies everyday routines.
Rather than encouraging consumers to layer multiple products, Allyv focuses on multi-functional formulations that simplify routines while delivering effective skin & body care through innovative textures, sensorial fragrances and unique formats.
Designed as a digital-first skincare brand, Allyv caters to young consumers seeking uncomplicated yet effective solutions that fit seamlessly into modern lifestyles. The debut collection features five thoughtfully designed products:
Face It All : India’s first texture-transforming cleanser that transitions from a bubble pack to a scrub and finally into a milky cleanser.: A creamy body wash that also provides gentle exfoliation with Vit E beads.Lotion Commotion: A lightweight formula combining the benefits of a body lotion, serum, and SPF 35 PA+++ sun protection.: A gentle peel-and-polish gel that exfoliates without harsh scrubbing.Cloudy Thoughts: A dual-texture jelly-and-cream moisturiser that delivers lasting hydration while supporting the skin barrier.
The collection is designed to address everyday skin and bodycare needs while helping tackle concerns such as dullness and pigmentation through effective, targeted solutions. Several Allyv formulations are first-of-their-kind in India, developed through proprietary research with experienced Indian laboratories. Every product is vegan, cruelty-free, free from sulphates and parabens and crafted with natural fragrances, reinforcing the brand’s commitment to skincare that is both effective and enjoyable.
Speaking about the vision behind the brand, Surabhi Sundarka, Founder of Allyv, said: “Consumers today no longer have to choose between efficacy and experience-they expect both. We created Allyv to prove that skincare & bodycare can deliver visible results while also being exciting to use. Through innovative textures, playful formats and simplified routines, we’re making skincare feel less like a chore and more like a moment people genuinely enjoy every day.”
With a philosophy centred on making skincare intuitive, accessible and fun, Allyv is redefining everyday beauty through products that blend efficacy with joyful experiences, helping consumers build quick and consistent routines without feeling overwhelmed.
Shop The Collection – https://allyv.in/collections/
The Allyv collection is available across India on Allyv’s official website, Amazon, and through the brand’s official Instagram channels, bringing premium personal care innovation to a new generation of consumers.