Aug 10: BrandMusiq, India’s pioneering sonic branding company, has appointed Vitasta Kaul as its Chief Growth Advisor. In this strategic advisory role, Kaul will work closely with the founders to shape the company’s long-term growth strategy, strengthen its go-to-market approach, drive fundraising readiness, and support the expansion of both BrandMusiq’s consulting business and its technology evolution.
With nearly two decades of experience across brand strategy, marketing, product growth and business transformation, Kaul has built and scaled brands across startups and high-growth businesses spanning education technology, consumer, mobility, music-tech and the creator economy. Her career includes leadership roles across early-stage ventures and growth-stage companies, where she has led market expansion, brand transformation, commercial strategy and organizational scaling. She brings in proven, successful experience in building and scaling platforms from scratch.
Prior to joining BrandMusiq, Kaul served as Chief Marketing Officer at Hoopr, where she played a pivotal role in establishing the company as one of India’s leading music licensing platforms through strategic partnerships, product marketing, brand building and ecosystem development. Over the years, she has also advised founders and leadership teams as a fractional growth and marketing leader, helping businesses build scalable growth engines, strengthen market positioning and prepare for their next phase of growth.
BrandMusiq has spent over 15 years helping leading brands create distinctive sonic identities. As the company expands beyond bespoke sonic branding into technology-led solutions, Kaul’s appointment reflects its focus on building a scalable business with global relevance.
Commenting on the appointment, Rajeev Raja, Founder of BrandMusiq, said: “BrandMusiq has always been at the forefront of sonic branding, and as we enter our next phase of growth, we want someone who combines strategic thinking with hands-on execution. Vitasta brings a rare combination of startup experience, growth expertise and business-building capability. Her understanding of scaling businesses, building brands and navigating growth journeys makes her an ideal partner as we expand our footprint in India and international markets.”
Speaking on her new role, Vitasta Kaul said: “I’ve always believed that the strongest brands are built by creating distinctive and memorable experiences, and sound is one of the most underutilized assets in that journey. BrandMusiq has been instrumental in shaping the sonic branding category in India, and it has the opportunity to redefine how brands create, manage and scale their sonic identities globally. I’m excited to work with the founders and the team to help build the next chapter of this journey.”
In her advisory capacity, Kaul will focus on strategic growth initiatives, business planning, organizational design, go-to-market strategy, fundraising preparedness and expanding BrandMusiq’s presence across domestic and international markets.